All E-Commerce Traffic Is Not Created Equal

Posted on February 28, 2018

When it comes to e-commerce traffic sources, not all are created equal. If you are struggling to find the highest performing channel to drive e-commerce sales, take 4 min and listen in as we discuss the top 10 e-commerce traffic channels for e-commerce businesses in 2018.

While Google and Facebook are obvious no-brainers, Instagram and Amazon have overtaken them as traffic sources for specific types of brands. Instagram is a godsend for Image-centric, fashion-oriented brands, and Amazon PPC is working well for large catalog online retailers. Pinterest is quickly rising and of course, YouTube is the second largest search engine in the US.

This show is part of Engine’s e-commerce video channel.