Amazon Buys Ring So That You’ll Let Strangers In Your House and Leave Packages


Amazon can’t stop putting money into smart-thing companies. It must be like a drug to the M&A team over at the Seattle HQ. The latest pickup for Bezo’s team is smart doorbell brand Ring.

Ring Doorbell In Action

Now, don’t get me wrong, the Ring is a pretty great device. The smart doorbell is app-enabled and gives you a push notification with live video whenever someone is at your door. It’s a great addition to any smart home and the industrial design of the hardware is solid. It’s positioned a market that needed massive innovation (I mean really, when was the last time someone iterated on the doorbell…) and is an acquisition that makes sense for a large tech company focused on an in-home experience (see: Alexa).

I see this for what it really is though. Amazon is looking for a way to cheat at their long term strategy of getting a key to your house and just leaving packages inside your door.

No way. No. Way.

I’m the earliest of adopters but I still can’t wrap my head around letting a random delivery person in my house unannounced to drop off a package. I’d rather the package sit on my porch and potentially get stolen. I’m not into letting random people in my house.

Amazon may have a market for their (literal) turn-key delivery service, but I’m going to pass on this one.

Don’t think we see this one for what it really is, though. This isn’t a smart-device acquisition or an expansion of Amazon’s hardware footprint, this is a hack to get past the hardware challenges Amazon faces in getting inside your home. This puts them light years ahead on their path to that goal.

Written by
Blake is the Head of Product at Engine. Blake has worked for and with some of the largest ecommerce companies in Arkansas, growing teams and building digital products that have been used by millions. With a background in Computer Science and a passion for product and user experience, Blake leads the charge in building the next-generation ecommerce platform that is Engine.