Are You Built To Last?

Are You Built To Last?

“Things are just not made the way they used to be”

I can vividly remember hearing my father saying this every time he had to fix something around the house. Whether it was cars, appliances, or even the dang coffee maker it seemed that the golden age of quality had ended in the 80’s and had been replaced by inferior products that were designed to break faster so you had to spend more (I promise we didn’t wear tin foil hats as kids).

What we all crave is things that are built to last. But are we building our businesses with this mentality?

Hopefully the answer is yes, and if it is click out of this article and keep building your empire. This article is for those who are unsure of the longevity of their business, specifically those who are building in a particular sandbox in Seattle. That’s right, we’re talking about Amazon.

One of my favorite quotes about Amazon is this;

“Amazon partners with companies like a parasite partners with its host” –Scott Galloway

If you’re paying attention you will realize very quickly that Amazon has been busy. Over the past few months Amazon has aggressively expanded its private label selection with 80 new private label brands across major sectors. You see, Amazon is the perfect “agent of death” for eCommerce businesses (are you grasping the picture yet?). Amazon brings you into their home, they make you just comfortable enough to start learning everything about your business, then they discard you once they have replicated the model and added it to their own.

If you don’t believe me you can check out the war stories here and here.

So, what should you do?

Simple, own the land you’re building your mansion on. Think about it. You wouldn’t build a $1,000,000 home on rented land would you? So why are you building your business that way?

Here comes the ask. If you find yourself in this situation, we would love to talk to you. Here is the promise I will make, I care more about your business succeeding whether it’s on Engine’s platform or not. Let’s grab coffee, have a chat, and help you build for the future.

Written by
John Max is the Marketing Manager at Engine. John has worked across multiple million dollar brands as well as white labeling with Agencies in the US, as well as Australia and New Zealand. With a background in marketing and a passion for eCommerce, John is responsible with sharing Engine with the world.