Author: John James
Facebook Like Campaigns: Are they a Good Investments for E-Commerce Companies?
Question: Are Facebook like campaigns a good investment for ecommerce companies? Blake: This is an interesting one. John Yeah, I mean I think that…so I’ll go high-low, so Facebook like campaigns are a good investment with a strategy or an end-game in mind, you… Read MoreRead More
Facebook Reviews: How Should E-Commerce Companies Respond?
Should You Respond To Old Facebook Reviews? Question: elyssestrata asks about responding to old Facebook reviews when they are negative and not answered to. John: well Facebook reviews are about honesty and transparency here, right? Don’t you have to own it, John Max? Don’t you have to… Read MoreRead More
How Do I Turn an E-Commerce Blog Post into a Selling Machine?
Question: How do I turn this e-commerce blog post into a selling machine? John Max: Make sure it’s a good e-commerce blog post. John: yeah I mean the first thing is, you know, hey just because it has all of your traffic does not… Read MoreRead More
How We Built a $100 Million E-Commerce Business Using 8th Grade Math
E-commerce is hard, but the math behind optimizing the revenue of an online store is surprisingly simple. Sure, there are complicated nuances, but the general health of an e-commerce business can usually be determined by looking at a simple equation that can be understood by anyone who passed 8th grade… Read MoreRead More
Menguin and the Amazing Story Behind its $25 Million Acquisition
Last week, online retailer Menguin sold for $25 million to Generation Tux, a company founded by Men’s Warehouse founder and ex-CEO George Zimmer. The story of how the company went from the brink of shutting down to 800% compounded annual growth is pretty incredible… what the Menguin team accomplished was… Read MoreRead More
Your E-Commerce Store is Probably Outdated
In e-commerce, a few short years can bring breathtaking change. I’ve been in this game for more than twenty years, and have witnessed many incredible changes over those two decades. Looking back, the technology powering my first e-commerce store I built in 1995 in my college dorm room was laughable. Read MoreRead More