How to leverage affiliate and ambassador marketing to your advantage
The ultimate goal of both affiliate and ambassador marketing is the same: match your brand’s products and services to consumers that need and want them, ultimately driving profitability. While the two approaches can overlap on more than just the overall premise, they certainly contrast in some key areas. There are plenty… Read MoreRead More
Stop Overthinking S*%!
If you’re in the eCommerce marketing or advertising space, you most likely have a group of like-minded individuals that you communicate with on a frequent basis. A group of guys or gals that you trust to give feedback on campaigns, talk about strategies, and sometimes just chat about… Read MoreRead More
How To Cut Your Cost In Half Marketing To A Cold Audience
Over the weekend our team was in Des Moines presenting at a conference. In between sessions, we decided to grab a quick bite to eat at a local taco shop. While we were waiting, I pulled out my phone to surf Facebook and catch up on the latest… Read MoreRead More
How Does Your Marketing Strategy Stack Up Against Amazon’s?
Amazon’s marketing strategy can be summed up in a single sentence; “Amazon will dominate any market they want because they are willing to provide a better level of service at a lower cost until no one else is competitive” Amazon is just frankly… Read MoreRead More
The Billion Dollar Steal; A Lesson In Buying Underpriced Attention
Let’s set the scene, it is Q1 of 2012, and Facebook is on the hunt for the next “big thing”. Up until this point, all of their acquisitions have totaled in less than $100 million. With an impending IPO and roughly $4 billion dollars in… Read MoreRead More