Mobile eCommerce Optimization; Check Yourself Before You Wreck Yourself
Let me hit you with a few statistics; Mobile devices made up 19% of all US retail eCommerce sales in 2017. This is estimated to reach 27% by the end of 2018. That’s 1 out of every 4 Americans for us math nerds. People who shop using mobile tend to… Read MoreRead More
How An Owl Swooped Up A $50 Million Dollar Round
Hootsuite has been quietly building an empire. From 2014 to 2018 they have grown their user base from 10 million to 16 million, while also grabbing up 80% market share in the Inc 1000. (source: https://techcrunch.com/2018/03/15/hootsuite-raises-50m-more-for-its-social-media-management-platform-passes-16m-customers/ ) Hootsuite’s growth is a fantastic example of network effects. As… Read MoreRead More
E-Commerce Businesses: Will Shipping Make Or Break You in 2018?
This may cause a bit of controversy, but I’m going to make a bold statement here. “E-commerce companies with poor shipping times will die a slow, painful death in 2018” There! I said it, the arbitrage of drop shipping products is going away, and being replaced by actual businesses. Read MoreRead More
#Collaboration: How One Brand Is Out-Pacing Kylie Cosmetics
For our frequent readers, you most likely think we have a crush on Rihanna, and well … we do. But seriously, Rihanna is killing the game. Not the music game, the business game. On Feb 28th she announced a double drop including her new Fenty beauty products,… Read MoreRead More
Can Watch Companies Spring Forward To Stay Alive?
Over the past decade, the tension between Swiss watchmakers and American retailers has reached new heights. This can be seen through the growth in DTC (direct to consumer) growth in the watch space that has risen 62 percent according to L2’s digital index. Brands are faced with a… Read MoreRead More