This report notes that bot traffic has jumped to an estimated 21% of eCommerce traffic. This is a strikingly high number and more than I would have expected.
The four types of bots that the report breaks out are:
- Price scrapers: bots that scrape changing prices to monitor competitors
- Account stealing: bots that test stolen login credentials
- Gift card balance checking: stealing money from gift card accounts with a balance
- Credit card fraud: testing credit card numbers to find missing data such as CVVs.
So what’s to be done?
It’s time to start filtering your traffic and keeping a very close eye on on-site behavior. Once you’re able to identify bot patterns, you can start excluding traffic and blocking known bot IP subnets from your reporting.
Beyond that, you’ve got to keep a very close eye on ordering patterns and be very aware of fraud.
I highly suggest digging further into the report, there’s a lot of great insights about how bot traffic is impacting eCommerce.