Big Brands Are Investing In E-Commerce

e-commerce

Pepsi is taking a note from other big-box retailers and dropping some cash into their own e-commerce strategy.

What’s going on in CPG land that’s causing this shift? Big brands are getting envious of the immense success that vertically integrated own-product brands are seeing online. It’s all centered around the same day delivery pattern we’re seeing. Even today, Walmart is partnering with Instacart to knock out same day delivery for many of its Sam’s Club Locations.

This BI article points out that, “With the advent of fast delivery and online grocery, food and drink consumer packaged goods (CPG) companies have a better chance of driving impulse purchases through e-commerce. ” — we couldn’t agree more. Big box brands can thrive off impulse purchases, especially through targeted advertising.

Would you buy Pepsi from their online store or are you still dead set on getting it from the machine like God intended?

Written by
Blake is the Head of Product at Engine. Blake has worked for and with some of the largest ecommerce companies in Arkansas, growing teams and building digital products that have been used by millions. With a background in Computer Science and a passion for product and user experience, Blake leads the charge in building the next-generation ecommerce platform that is Engine.