February 21, 2019
Is Your Email Platform Costing You Sales?
It's one thing to use a generic email platform. Those are in abundance and still require a certain level of heavy lifting from users in order to operate effectively. It's…...Read More
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Do What You Do Best.
MailChimp is raising their prices with the addition of social and ad support. This leaves creators and operators like yourself wondering, “Is this in my best interest?” MailChimp is now charging customers for unconfirmed and unsubscribed users. This means if you’re using double opt-in and subscribing to industry email practices… Read MoreRead More
DTC vs. Marketplace eCommerce for CPG Brands: Data is Critical
When a brand sells a product through Amazon, the resulting customer and all their data is owned and controlled by Amazon. Same with Walmart.com and other online marketplaces. While Amazon and Walmart share some data with their suppliers, the most important customer-level data is obfuscated. Critically,… Read MoreRead More
Introducing Engine Mail Valet
Study after study after study after study have shown email collection and automation to be one of the most effective ways to grow a brand’s e-commerce revenue. Despite it’s proven success, email remains the most under utilized weapon in the arsenal of e-commerce marketers. Read MoreRead More
What CPG Brands Can Learn from Silicon Valley-type eCommerce Startups
(This is the second article in a four-part series on CPG eCommerce. The first defined the conundrum of CPG brands competing in an Amazon / Walmart dominated world. Upcoming articles will cover eCommerce data analysis and describe the digital tool box required for success.) It… Read MoreRead More
What the eCommerce War Between Amazon & Walmart Means for CPG Brands
Much has been written about the retail apocalypse. The dramatic shift towards ecommerce has caused the demise of several retail stalwarts, and the war for retail supremacy between Walmart and Amazon has thrown considerable fuel on this fire. While this culling of retailers is indeed interesting, I believe the more… Read MoreRead More
How to Get Around Shopify’s 100 Variation Limit
Shopify is a very useful e-commerce platform in many ways. It has reasonable pricing options for any size of business, it’s easy to use, it provides several high-quality design options, and much more. However, absolutely none of these pros to using Shopify will matter if your e-commerce business needs to… Read MoreRead More