February 21, 2019
Is Your Email Platform Costing You Sales?
It's one thing to use a generic email platform. Those are in abundance and still require a certain level of heavy lifting from users in order to operate effectively. It's…...Read More
What CPG Brands Can Learn from Silicon Valley-type eCommerce Startups
(This is the second article in a four-part series on CPG eCommerce. The first defined the conundrum of CPG brands competing in an Amazon / Walmart dominated world. Upcoming articles will cover eCommerce data analysis and describe the digital tool box required for success.) It… Read MoreRead More
What the eCommerce War Between Amazon & Walmart Means for CPG Brands
Much has been written about the retail apocalypse. The dramatic shift towards ecommerce has caused the demise of several retail stalwarts, and the war for retail supremacy between Walmart and Amazon has thrown considerable fuel on this fire. While this culling of retailers is indeed interesting, I believe the more… Read MoreRead More
How to Get Around Shopify’s 100 Variation Limit
Shopify is a very useful e-commerce platform in many ways. It has reasonable pricing options for any size of business, it’s easy to use, it provides several high-quality design options, and much more. However, absolutely none of these pros to using Shopify will matter if your e-commerce business needs to… Read MoreRead More
Are You a Mailchimp User Looking to Stay on Shopify?
Mailchimp and Shopify have officially announced a breakup. Effective immediately, the Mailchimp email platform will no longer be included as an integration available to users of Shopify’s e-commerce platform. That’s not ideal for the more than 800,000 store owners relying on Shopify as their platform of choice. The more… Read MoreRead More
Immersive Marketing: An Emerging Strategy in E-Commerce
Immersive marketing is one of many fancy buzzwords in the world of e-commerce. Such catchy terms often revolve around strategies that may or may not be revolutionary ideas. It’s just hard to know when to roll your eyes and forget it or start researching a phrase that is set to… Read MoreRead More