February 21, 2019
Is Your Email Platform Costing You Sales?
It's one thing to use a generic email platform. Those are in abundance and still require a certain level of heavy lifting from users in order to operate effectively. It's…...Read More
Why GPAAC is My Favorite E-Commerce Financial Metric
E-Commerce Profit Margin I’ve built ecommerce businesses for more than two decades, and I’ve invested in ecommerce companies for the past ten years. Through that experience, I’ve come to rely on Gross Profit After Advertising Cost (GPAAC) as the perhaps the most important metric in evaluating the financial health of an ecommerce company. When… Read MoreRead More
Influencer Marketing: Don’t Forget These Hidden Costs
Calculating the ROI of influencer marketing is challenging. While crafting a perfectly accurate multi-channel revenue attribution model is difficult, determining the true cost of campaigns doesn’t have to be a mystery. Whether you are running the influencer campaign in-house or with an agency there are many hidden costs that are often overlooked. The first… Read MoreRead More