February 21, 2019
Is Your Email Platform Costing You Sales?
It's one thing to use a generic email platform. Those are in abundance and still require a certain level of heavy lifting from users in order to operate effectively. It's…...
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Crafting the Perfect Product View Email
Email flows are arguably the most complicated and easy-to-mess-up components of your combined marketing efforts. Everyone already knows that abandoned cart emails, when done right, are some of the best revenue generating emails you can send. But what if you take a step up your conversion funnel and send an… Read More
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Email CPM: How We Increased Ours 1000 percent
In my last e-commerce business, we acquired over 11 million email subscribers in 9 months. Our ability to monetize those leads by turning tire-kicking newsletter subscribers into actual paying customers was the backbone of our company. In fact, our cutting-edge email marketing and ecommerce CRM prowess allowed us to grow revenue 20-fold… Read More
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4 Things All E-Tailers Can Learn from Chewy’s $3.35 Billion Acquisition
Petsmart recently announced an acquisition of online pet retailer Chewy’s, raising a lot of eyebrows. The under-the-radar retailer generated $900 million revenue last year and is on pace to make $1.5 billion this year. Here are four things all e-tailers, large or small, can learn from this acquisition: 1. An Obsessive… Read More
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Does the World Really Need Another E-Commerce Platform? Why We’re Building Engine…
Recent research from Internet Retailer shows that nearly half of all e-retailers want a new e-commerce platform. This statistic is staggering — literally half of all e-commerce stores are frustrated with their current platform. Sadly, store owners looking to make a change will struggle to find a more compelling option, as… Read More
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Unit Economics: The Best Way to Improve Your E-Commerce Gross Profit
E-commerce stores are driven by unit economics while the global financial statements are driven by thousands of smaller transactions. For most stores, this means making the same (or similar) transactions thousands or even millions of times. If you can optimize one transaction, your efforts will be multiplied through every future transaction. While improving… Read More
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Why GPAAC is My Favorite E-Commerce Financial Metric
E-Commerce Profit Margin I’ve built ecommerce businesses for more than two decades, and I’ve invested in ecommerce companies for the past ten years. Through that experience, I’ve come to rely on Gross Profit After Advertising Cost (GPAAC) as the perhaps the most important metric in evaluating the financial health of an ecommerce company. When… Read More
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