Category: E-commerce
Engine Partners with Magma Labs
After building the Engine ecommerce platform and testing with several beta clients for the past two years, we’re excited to open to outside developers. As we prepared for this huge release, we thought long and hard about our ideal launch partners. In the coming weeks, we’ll… Read More
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DTC vs. Marketplace eCommerce for CPG Brands: Data is Critical
When a brand sells a product through Amazon, the resulting customer and all their data is owned and controlled by Amazon. Same with Walmart.com and other online marketplaces. While Amazon and Walmart share some data with their suppliers, the most important customer-level data is obfuscated. Critically,… Read More
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What CPG Brands Can Learn from Silicon Valley-type eCommerce Startups
(This is the second article in a four-part series on CPG eCommerce. The first defined the conundrum of CPG brands competing in an Amazon / Walmart dominated world. Upcoming articles will cover eCommerce data analysis and describe the digital tool box required for success.) It… Read More
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What the eCommerce War Between Amazon & Walmart Means for CPG Brands
Much has been written about the retail apocalypse. The dramatic shift towards ecommerce has caused the demise of several retail stalwarts, and the war for retail supremacy between Walmart and Amazon has thrown considerable fuel on this fire. While this culling of retailers is indeed interesting, I believe the more… Read More
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