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Category: E-commerce

DTC vs. Marketplace eCommerce for CPG Brands: Data is Critical

DTC vs. Marketplace eCommerce for CPG Brands: Data is Critical

When a brand sells a product through Amazon, the resulting customer and all their data is owned and controlled by Amazon. Same with Walmart.com and other online marketplaces. While Amazon and Walmart share some data with their suppliers, the most important customer-level data is obfuscated. Critically,… Read More

What CPG Brands Can Learn from Silicon Valley-type eCommerce Startups

What CPG Brands Can Learn from Silicon Valley-type eCommerce Startups

(This is the second article in a four-part series on CPG eCommerce. The first defined the conundrum of CPG brands competing in an Amazon / Walmart dominated world. Upcoming articles will cover eCommerce data analysis and describe the digital tool box required for success.) It… Read More

What the eCommerce War Between Amazon & Walmart Means for CPG Brands

What the eCommerce War Between Amazon & Walmart Means for CPG Brands

Much has been written about the retail apocalypse. The dramatic shift towards ecommerce has caused the demise of several retail stalwarts, and the war for retail supremacy between Walmart and Amazon has thrown considerable fuel on this fire. While this culling of retailers is indeed interesting, I believe the more… Read More

Take Control of Your E-Commerce Brand by Owning the Pipeline

E-commerce businesses can achieve new heights by going direct-to-consumer and owning the pipeline to their consumers from the very beginning. Read More

It’s Time to Combat Those Rising Customer Acquisition Costs

It’s Time to Combat Those Rising Customer Acquisition Costs

Customer acquisition costs are creeping closer to unreasonable levels for many e-commerce businesses. It's time to combat that by focusing on retention. Read More

How Your E-Commerce Brand Can Thrive in the Age of Amazon and Walmart

The direct-to-consumer model is key for e-commerce brands trying to stand out and thrive in the Age of Amazon and Walmart. Read More