Ecommerce Platforms

How Can Fashion Brands Survive in a Post-Amazon World?

Until recently, Amazon’s apparel ambitions remained relatively under the radar, largely going unnoticed until they surpassed Macy’s as the number one retailer of apparel in 2017.  For over...Read More

How Does Your Marketing Strategy Stack Up Against Amazon’s?

Amazon’s marketing strategy can be summed up in a single sentence; “Amazon will dominate any market they want because they are willing to provide a better level of service at a lower cost until no one...Read More

Treat Your Store Like a Product

Your eCommerce site isn’t just a collection of disconnected pages to be A/B tested to perfection in isolation. It’s meant to be cohesive. An experience. It should be seamless for your cust...Read More

Are You Built To Last?

“Things are just not made the way they used to be” I can vividly remember hearing my father saying this every time he had to fix something around the house. Whether it was cars, appliances, or even th...Read More

You can’t afford to ignore these new eCommerce trends

Each year comes with a new set of trends, styles and new marketing areas for online brands to explore. It can be vastly overwhelming and many sellers die trying to go all in on each new fad. At Engine...Read More

Bad Bots Bad Bots, What Ya Gonna Do?

According to Distil Networks, ‘Bad Bots’ Account For More Than 20% Of E-Commerce Traffic. Direct Download PDF of the Report This report notes that bot traffic has jumped to an estimated 21% of eCommer...Read More

Explosive eCommerce Growth for Lululemon: A site experience deep dive

  After a rocky 2017, Lululemon is reporting some massive digital growth over last quarter. I’m going to pin some of this revenue growth on their site redesign that launched last year and the res...Read More

Mobile eCommerce Optimization; Check Yourself Before You Wreck Yourself

Let me hit you with a few statistics; Mobile devices made up 19% of all US retail eCommerce sales in 2017. This is estimated to reach 27% by the end of 2018. That’s 1 out of every 4 Americans for us m...Read More

The Problems With eCommerce in 2018

Sometimes you read an article and the entire time, you can’t stop thinking that the writer was thinking about you the entire time. Then you ask yourself, are you me? That’s exactly what happened with ...Read More

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