Category: Ecommerce Platforms
How Can Fashion Brands Survive in a Post-Amazon World?
Until recently, Amazon’s apparel ambitions remained relatively under the radar, largely going unnoticed until they surpassed Macy’s as the number one retailer of apparel in 2017. For over a decade, large fashion retailers were dismissive of the book retailer’s foray into the challenging, nuanced world of fashion. After raising over… Read MoreRead More
How Does Your Marketing Strategy Stack Up Against Amazon’s?
Amazon’s marketing strategy can be summed up in a single sentence; “Amazon will dominate any market they want because they are willing to provide a better level of service at a lower cost until no one else is competitive” Amazon is just frankly… Read MoreRead More
Treat Your Store Like a Product
Your eCommerce site isn’t just a collection of disconnected pages to be A/B tested to perfection in isolation. It’s meant to be cohesive. An experience. It should be seamless for your customers as they shop. “Your store is a product. Treat it like one.” Focus on creating a… Read MoreRead More
You can’t afford to ignore these new eCommerce trends
Each year comes with a new set of trends, styles and new marketing areas for online brands to explore. It can be vastly overwhelming and many sellers die trying to go all in on each new fad. At Engine, we are firm believers in “test and iterate” — giving a… Read MoreRead More
Bad Bots Bad Bots, What Ya Gonna Do?
According to Distil Networks, ‘Bad Bots’ Account For More Than 20% Of E-Commerce Traffic. Direct Download PDF of the Report This report notes that bot traffic has jumped to an estimated 21% of eCommerce traffic. This is a strikingly high number and more than… Read MoreRead More