Email Marketing

Email Marketing Automation: 5 Reasons You Need a Welcome Series

If you think you don't need a welcome series in your email marketing automation plan, think again. The welcome series isn't a suggestion, it's a must-have.

Email Subject Lines: The Informal Guide for eCommerce

If you’re operating a website or business, I’m sure you’re using email marketing tactics to communicate with your customers. Are you having success? If not, the problem might be your email subject lin...[Read More]

Post-Purchase Emails: The Best Examples

Learning how to construct well-executed post-purchase emails is one key to producing great long-term results for an e-commerce business.

Post-Purchase Emails: How to Use Them Effectively

Post-purchase emails aren't often placed at the forefront of an email marketing automation plan. However, when done properly, they are extremely valuable.

Email Marketing Automation: The Power of Customer Segments

Segmentation exists at the foundation of email marketing automation. It allows e-commerce brands to deliver timely, personalized messages to customers.

Email Marketing Automation: What NOT to Do

Email marketing automation is an incredibly powerful tool a wide range of e-commerce stores can use to drive success. But here's what NOT to do.

Best Abandoned Cart Email Examples

Forming an abandoned cart email plan is an essential part of the marketing email automation process. These examples provide some great inspiration.

The Email Automation Strategy that Changed Email Marketing Forever

Believe it or not, the email tactic marketers find the most engaging is the one they also tend to use the least. Behavioral email automation is key.

Best Welcome Email Series Examples in Marketing Automation

When savvy e-commerce brands use email marketing automation to deploy a smart welcome email series, it can be a launching pad for success.

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