Stop Overthinking S*%!
If you’re in the eCommerce marketing or advertising space, you most likely have a group of like-minded individuals that you communicate with on a frequent basis. A group of guys or gals that you trust to give feedback on campaigns, talk about strategies, and sometimes just chat about… Read MoreRead More
How Can Fashion Brands Survive in a Post-Amazon World?
Until recently, Amazon’s apparel ambitions remained relatively under the radar, largely going unnoticed until they surpassed Macy’s as the number one retailer of apparel in 2017. For over a decade, large fashion retailers were dismissive of the book retailer’s foray into the challenging, nuanced world of fashion. After raising over… Read MoreRead More
How To Cut Your Cost In Half Marketing To A Cold Audience
Over the weekend our team was in Des Moines presenting at a conference. In between sessions, we decided to grab a quick bite to eat at a local taco shop. While we were waiting, I pulled out my phone to surf Facebook and catch up on the latest… Read MoreRead More
How Does Your Marketing Strategy Stack Up Against Amazon’s?
Amazon’s marketing strategy can be summed up in a single sentence; “Amazon will dominate any market they want because they are willing to provide a better level of service at a lower cost until no one else is competitive” Amazon is just frankly… Read MoreRead More
Is that entry popup killing conversions on your ecommerce site?
We all have seen them, we probably have all run a campaign with them … the dreaded on-site-entry popup. It waits a few seconds and then BAM. It gets ya when you scroll down. How often have you used one of these lines: “Want an extra 15% off?” …… Read MoreRead More