In the spirit of the holiday, I thought it would be fun to present some e-commerce knowledge in a fun holiday way. One of my favorite Christmas traditions is reading Charles Dickens’ A Christmas Carol, so it’s been on my mind recently. I always loved the story for redeeming a wonderfully horrible character in Ebenezer Scrooge, but I also thought the ideas of ghosts representing past, present, and future were fantastic concepts. What can I say? I like Charles Dickens. With that in mind, here are some ghosts that I’ve organized as things of the past, things of the present, and things of the future that hopefully provide you with some insight headed into the holiday, and the new year.
Ghosts of Commerce Past
These are things you should have left behind a long time ago:
- Dropshipping items made overseas should become something you leave in the past. If you don’t have a U.S. manufacturer, things could be difficult for you. Tariffs on Chinese goods and possible shipping delays make your business unreliable and can damage your reputation. Here is a better breakdown of the issues of dropshipping from abroad.
- Batch and blast emails should be left in the past. Customers won’t engage with boring emails that go to everyone. Rather, a curated, segmented list is the way to go. Emails shouldn’t just be ads, either. They should feature lifestyle content to keep engaging clients after purchases. This article explains how that strategy built a $100 million business.
Ghosts of Commerce Present
These are things you should be doing now:
- Influencer marketing is a trend that you cannot afford to let go. People are engaging with influencers at an unprecedented rate, and utilizing that reach can cause your business to soar. This article explains the value of influencer marketing. This article explains the dangers of fake influencers. This article is an example of a great pairing of product and influencer.
- Creating a unique unboxing experience can help you retain customers long after they’ve last made a purchase. It’s gift giving season, so you should take note as an unfathomable number of boxes will be shipped in the winter months. This article explains how to provide unique unboxing experiences. This article explains the science of the process. This article explains the power of that experience.
Ghosts of Commerce Yet to Come
These are things you need to get a jump on in 2019, because the future is right around the corner.
- Video content is projected to skyrocket in 2019. By 2020, 80% of consumed internet content will be video. If you aren’t optimized for video, you’d better get on it. This article explains the statistics of video content. This article explains how to get started.
- Augmented reality is in its early stages, but it won’t be long before this “concept of the future” is in the present. Providing an augmented reality experience for your customers should be one of your top priorities in the new year. This article explains why you should augment your customers’ reality. This article shows a company that does it well already.
I hope this index of articles finds you well, and keeps your store thriving well into the new year. And, as Tiny Tim observed: