A Commerce Carol: A Holiday Article Index to Boom Your Business

Posted on December 24, 2018

In the spirit of the holiday, I thought it would be fun to present some e-commerce knowledge in a fun holiday way. One of my favorite Christmas traditions is reading Charles Dickens’ A Christmas Carol, so it’s been on my mind recently. I always loved the story for redeeming a wonderfully horrible character in Ebenezer Scrooge, but I also thought the ideas of ghosts representing past, present, and future were fantastic concepts. What can I say? I like Charles Dickens. With that in mind, here are some ghosts that I’ve organized as things of the past, things of the present, and things of the future that hopefully provide you with some insight headed into the holiday, and the new year. 

Ghosts of Commerce Past

These are things you should have left behind a long time ago:

  • Dropshipping items made overseas should become something you leave in the past. If you don’t have a U.S. manufacturer, things could be difficult for you. Tariffs on Chinese goods and possible shipping delays make your business unreliable and can damage your reputation. Here is a better breakdown of the issues of dropshipping from abroad.
  • Batch and blast emails should be left in the past. Customers won’t engage with boring emails that go to everyone. Rather, a curated, segmented list is the way to go. Emails shouldn’t just be ads, either. They should feature lifestyle content to keep engaging clients after purchases. This article explains how that strategy built a $100 million business.

Ghosts of Commerce Present

These are things you should be doing now:

Ghosts of Commerce Yet to Come

These are things you need to get a jump on in 2019, because the future is right around the corner.

Happy holidays!

I hope this index of articles finds you well, and keeps your store thriving well into the new year. And, as Tiny Tim observed: