Cloud-Based or Not? Keep It Simple, Stupid!

Cloud-Based or Not? Keep It Simple, Stupid!

Hearing people talk about “the cloud” is one of my favorite developments in the 21st century. It’s obviously important, but the general public doesn’t seem to have a great grasp on what “the cloud” is in actuality. It’s treated like some tactile space, far away in the ether, where your data flies up to be stored. That’s an elegant comparison, I suppose, but for your purposes, it can’t be that abstract. If you’re thinking of starting an e-commerce store, you’ll need to host your site. Will you roll with “the cloud,” or should you seek other options?

The answer is easy — if you’re not a multi-million dollar company (and if you’re just starting out, odds are, you’re not), you should go with cloud-based hosting. You probably can’t afford the electric bill that’s going to come with having actual hardware in the form of servers, unless you’re running the kind of messy, tangled kind of server in HBO’s Silicon Valley. With the bevy of cloud-based hosting options, you’re spoiled for choice. No tangled wires or mess or expensive bills required.

Unless you’re able to hire a dedicated team of engineers who can fine-tune your servers any time something goes haywire, you’ll appreciate the dedicated service that many cloud-based hosts offer. Hosts like BlueHost and HostGator, among others, promise and deliver on quick customer service that will aid you whenever something goes wrong on your site.

Honestly, it’s basically a no-brainer. If you’re hosting a site, go with a cloud-based host. Unless you’re truly innovating beyond the usual e-commerce store format, on-site servers will only melt the money out of your pocket. With cloud-hosted services, the worry of maintenance, engineering, and storage is out of your hands, leaving you more time to focus on building a brand that takes the ever-growing e-commerce world by storm.

Written by
Tucker Partridge is a Sturgis Fellow in the J. William Fulbright College of Arts and Sciences at the University of Arkansas, where he studies English and Theatre. He currently serves as a Junior Copywriter at Engine E-Commerce. When not working, Tucker may be found performing improv comedy with the award-winning group, Rodeo Book Club, a staple of the Northwest Arkansas region. In his spare time, Tucker loves playing trivia, watching movies and television, and cheering on his beloved Arkansas Razorbacks, San Antonio Spurs, and Liverpool FC.