If you are in the advertising industry you’ve heard the phrase “Youtube Advertisers Pulling Out” more than you probably care, but here we are again. The latest pull has to do with the very controversial show Info Wars. If you’ve never heard of it, consider yourself lucky.
What I want to focus on here is more of a question than a statement, and that question is; “where is the line advertisers need to draw in regards to their content being displayed against sensational content?”.
We’ve seen it multiple times across Youtube, Facebook, as well as other websites in referral partner networks. Someone will put out a piece of content that is deemed bad, the ads that are run against that content make advertisers angry, and the advertisers then threaten to pull their media dollars from the platform. The largest of these being Unilever’s threat to pull advertising earlier this year after their ads were paired with content they deemed inappropriate.
I write this to ask, where do you think the responsibility lies? With tech companies like Youtube & Facebook? Or with the internal teams within these large brands?
Let us know your thoughts.