E-commerce packaging: Consumer trends impacting CPG


As CPG brands shift from pure in-store play to a D2C e-commerce strategy, many brands are having to get creative with their packaging experience.

Companies looking into e-commerce packaging have to consider possible threats to brand engagement, an increased number of supply chain touch-points and the potential for shipping damaged or leaking product.

Lots of on-shelf brands have never had to face the struggle that is long-haul shipping and touchpoint that they don’t control. Often, their traditional packaging isn’t customized to fit being handled by carriers and then dropped on the consumer’s doorstep.

Brands are having to learn and adapt quickly to the robust packaging requirements required for the e-commerce space. Personally, I strongly feel there’s room for creativity in packaging as CPG brands dip their toes into the pool of online sales.

I’m excited to see how traditional box brands modify their packaging for food and CPG item as sales continue to shift online and to a subscription-based model.

[How Brand Owners Can Win The Race To E-Commerce-Friendly Packaging]

Written by
Blake is the Head of Product at Engine. Blake has worked for and with some of the largest ecommerce companies in Arkansas, growing teams and building digital products that have been used by millions. With a background in Computer Science and a passion for product and user experience, Blake leads the charge in building the next-generation ecommerce platform that is Engine.