Content + Commerce Podcast: Episode 6 Ben Herman

Posted on October 7, 2019

Content Plus Commerce Episode 6

Host: Blake Puryear Guest: Ben Herman

On this episode Blake is joined by Ben Herman of Mad Fish Digital
[00:01:09] – Background about Mad Fish Digital
[00:02:49] – Differences of working with B-Corp brands from a strategy perspective
[00:03:36] – Tool sets, favorites to use and why
[00:04:49] – Approach to last touch attribution
[00:05:59] – Trends in the SEO/SEM realm, good or bad
[00:08:24] – Shoppable content, why is it effective/important
[00:12:08] – Best “Our Agency is the Hero” story
Quotes from the Episode:
“Starts with understanding the goals of what a client is looking to accomplish and what we are looking to track.” [00:04:51]
“Anyway that a brand can more seamlessly connect a product to a user in their research phase is going to be beneficial.” [00:08:28] 
Links: 

Mad Fish Digital Visible
Bright funnel

https://www.madfishdigital.com
http://www.visiblesystemscorp.com
https://www.brightfunnel.com