If you’re serious about building an e-commerce brand in 2019 and beyond, those overused site themes just won’t cut it. If you truly want to nurture a direct relationship with the customer, a custom design is the only solution.
Trust Me, I’m Credible
A Stanford study showed that over 46% of users judged a site’s credibility by looks alone. “When evaluating the credibility of a website, participants commented on the design look of the site more often than any other feature.”
All About the Branding
With a custom e-commerce theme, you’re in control of your branding. From your color scheme to your font to your content, everything matters. Want to build brand affinity better than the competition and stand out among the masses? Reverse engineer your e-commerce site design to the benefit of your consumers. Customize it!
In an analysis of over $13B e-commerce transactions, Compass discovered: “The average bounce conversion rate in e-commerce is 60%. If you’re operating at a 36% bounce rate or lower, you’re among the industry top performers.”
It doesn’t take a user long to decide if your site is worth investing time in. You must elicit a strong connection quickly.
Want to decrease abandoned carts? The above chart by KissMetrics reveals that every single second a user is left waiting while your site loads, the chance of them leaving increases. A semi-custom e-commerce site can be the difference in your server being there when you need it most … 24/7.
How Engine Can Help
If you want an e-commerce platform that can allow you to create the very best customizable themes, Engine is the solution for you. This platform was built by e-commerce veterans based on their 25 years of experience in online retail. They know what works from the lessons they’ve learned themselves and the countless conversations they’ve had with other e-commerce store owners.
Engine’s platform doesn’t just have the best in customizable themes, either. There’s also a content management system, a tool for setting up a subscription model, and an email platform all built into Engine. So if you want to say goodbye to using all those confusing plug-ins, reach out to Engine and we’ll explain everything.