Building a successful e-commerce business in 2019 presents many difficult challenges. Customer acquisition costs have inflated dramatically and will only continue to rise. E-commerce giants such as Amazon and Walmart are dominating massive amounts of market share. And if you’re reliant on them to sell, you’re only helping increase your vulnerability to being pushed out of the marketplace altogether.
What’s an e-commerce store owner to do in this climate? They must start by owning the pipeline to their consumers from the very beginning. Direct-to-consumer brands doing this are thriving in spite of the current e-commerce conditions.
Another way to look at it is they are thriving because of these conditions. They are different because they are deeply intimate and personal. There’s no reliance on a separate marketplace or storefront. And they aren’t simply the marketplace or storefront. People come for the brand, not just the retailer, so why not be both?
If you own the relationship with your customers, you own something truly special for 2019 and beyond. Be personal by putting your brand out there to engage in the conversation with your target audience. You can build an incredibly loyal following in the process and a business that isn’t twirling in the wind of today’s e-commerce space.
How Engine Can Help
If you want to own the pipeline by building a thriving direct-to-consumer brand, you’ll need a platform that helps you execute.
Engine’s platform has everything you’ll need ingrained in the software and ready to go immediately. That means you’ll have a content management system, a robust email automation tool, the ability to create customized themes exclusive to your store, and much more all at your fingertips. No plug-ins are needed.
If you’re ready to own the pipeline and build a lasting relationship with your customers, set up a call with Engine by clicking here or contacting our sales team via email. Even if you don’t end up working with us, we promise you’ll leave any conversation better than we found you.