Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.
In this article, we’re going to break down two of the most popular email marketing tools: Bronto and Constant Contact. You must decide which one is the right move from your email marketing needs.
Who is Bronto for?
Bronto should be viewed as a top option for mid-sized businesses and large enterprises. It’s pretty clearly not an ideal choice for small businesses and probably isn’t the best option for non-commerce marketers. If you have some experience with email marketing and you want to take your campaign to another level, Bronto is worth checking out.
What’s different about Bronto?
Bronto stands out for its ability to gather extensive customer insights, provide a plethora of options for A/B testing, and generate highly-targeted emails. It has very advanced automation to help get the correct type of emails sent to the right audiences.
If you’re in the process of shopping around for the right fit for your email marketing campaign, you might be turned off by Bronto because the platform doesn’t list prices publicly. You have to first inquire with them before receiving a quote. There are very few similar options that do not provide easy access to at least some of the pricing options provided.
Does not list pricing. You must fill out a form to get a quote.
Who is Constant Contact for?
Constant Contact is easily one of the fastest growing email marketing services within this list. It’s especially easy to use for beginners, making Constant Contact best for businesses in the early stages of launching an email marketing campaign.
It’s also ideal for small businesses looking to push an effective campaign without spending too much. Constant Contact isn’t shy about that, either. The content on its website is worded almost exclusively toward small businesses and nonprofits. The success stories are composed of businesses that all fall into one of those categories.
What’s different about Constant Contact?
Constant Contact offers customers high-level support via live chat, email, training, and more. These tools can help the small businesses subscribed to Constant Contact quickly learn the basics of starting an email marketing campaign.
From a pricing standpoint, Constant Contact offers a reasonable opportunity to try out the service before making a financial commitment. There’s a free trial offered for up to 60 days. If you do decide on the paid option, you can cancel within 30 days to receive a full refund.
Obviously, the free trial and ability to cancel with a full refund are key points in the pricing model. Additionally, prepaid plans of six or 12 months can earn a discount of up to 15 percent.
There are two service options — email and email plus. The basic plan starts at $20 and the plus at $45. Here are a few of the key features you’ll get with the plus version:
- Subject line A/B testing
- Surveys and polls
Here’s a glance at the price breakdown:
- 2.5K-5K: $65 Email/95 Email Plus per month
- 5K-10K: $95/125 per month
- 10K-15K: Both $195 per month
- 25K-30K: Both $295 per month
- 50K: Contact 855-797-4708 for information