Email Marketing Platforms: Constant Contact vs. Drip

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: Constant Contact and Drip. You must decide which one is the right move from your email marketing needs.

Constant Contact

Who is Constant Contact for?

Constant Contact is easily one of the fastest growing email marketing services within this list. It’s especially easy to use for beginners, making Constant Contact best for businesses in the early stages of launching an email marketing campaign.

It’s also ideal for small businesses looking to push an effective campaign without spending too much. Constant Contact isn’t shy about that, either. The content on its website is worded almost exclusively toward small businesses and nonprofits. The success stories are composed of businesses that all fall into one of those categories.

What’s different about Constant Contact?

Constant Contact offers customers high-level support via live chat, email, training, and more. These tools can help the small businesses subscribed to Constant Contact quickly learn the basics of starting an email marketing campaign.

From a pricing standpoint, Constant Contact offers a reasonable opportunity to try out the service before making a financial commitment. There’s a free trial offered for up to 60 days. If you do decide on the paid option, you can cancel within 30 days to receive a full refund.

There are also special plans for franchises and associations.

Pricing breakdown

Obviously, the free trial and ability to cancel with a full refund are key points in the pricing model. Additionally, prepaid plans of six or 12 months can earn a discount of up to 15 percent.

There are two service options — email and email plus. The basic plan starts at $20 and the plus at $45. Here are a few of the key features you’ll get with the plus version:

  • Automation
  • Subject line A/B testing
  • Surveys and polls
  • Coupons

Here’s a glance at the price breakdown:

  • 2.5K-5K: $65 Email/95 Email Plus per month
  • 5K-10K: $95/125 per month
  • 10K-15K: Both $195 per month
  • 25K-30K: Both $295 per month
  • 50K: Contact 855-797-4708 for information

Drip

Who is Drip for?

Drip is a fairly new, up-and-coming email marketing service. It’s most appealing to e-commerce businesses with experienced marketers that are looking to take their email campaigns to another level. While it’s easy to use, it may not be the best service for beginners because it’s vast array of features can make set up a little confusing.

Drip is also great for those who value a close integration with Facebook. It isn’t just Facebook, though. There’s also the ability to integrate with nearly 100 other tools you may be using. So if you need integration, Drip can likely get it done for you.

What’s different about Drip?

Drip stands out because of its automation ability. While it’s not unique in that it has automation, the tools it uses will provide you with a more in-depth and intelligent approach to reach your different target audiences.

The customer support in place also provides advantages over some alternatives. Drip has live chat support, various training, webinars, free guides, and more.

Pricing breakdown

Drip has a free two-week option for up 100 subscribers that allows you to use all the tools available in the paid service. The paid options start at $49 per month for up to 2,500 subscribers.

Here’s a glance at the price breakdown:

  • 5K: $99 per month
  • 10K: $149 per month
  • 25K: $299 per month
  • 50K: $549 per month
  • 100K: $1,049 per month
  • 150K+: Contact Drip
Written by
Trent Shadid is a senior copywriter and editor at Engine.