Email Marketing Platforms: Drip vs. GetResponse

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: Drip and GetResponse. You must decide which one is the right move from your email marketing needs.

Drip

Who is Drip for?

Drip is a fairly new, up-and-coming email marketing service. It’s most appealing to e-commerce businesses with experienced marketers that are looking to take their email campaigns to another level. While it’s easy to use, it may not be the best service for beginners because it’s vast array of features can make set up a little confusing.

Drip is also great for those who value a close integration with Facebook. It isn’t just Facebook, though. There’s also the ability to integrate with nearly 100 other tools you may be using. So if you need integration, Drip can likely get it done for you.

What’s different about Drip?

Drip stands out because of its automation ability. While it’s not unique in that it has automation, the tools it uses will provide you with a more in-depth and intelligent approach to reach your different target audiences.

The customer support in place also provides advantages over some alternatives. Drip has live chat support, various training, webinars, free guides, and more.

Pricing breakdown

Drip has a free two-week option for up 100 subscribers that allows you to use all the tools available in the paid service. The paid options start at $49 per month for up to 2,500 subscribers.

Here’s a glance at the price breakdown:

  • 5K: $99 per month
  • 10K: $149 per month
  • 25K: $299 per month
  • 50K: $549 per month
  • 100K: $1,049 per month
  • 150K+: Contact Drip

GetResponse

Who is GetResponse for?

GetResponse has been around for a long time and has more than 350,00 users in 182 countries. Marketing beginners and small businesses are the groups that will find GetResponse’s email marketing tools most appealing. For a basic email marketing plan, it’s extremely affordable in comparison with the competitors. But you aren’t necessarily getting all the bells and whistles some of the other services can provide, so keep that in mind.

It’s also useful if you’re looking for a good landing page editor and webinar capabilities.

What’s different about GetResponse?

The landing page editor and the ability to create and host webinars are strong selling points for GetResponse. There’s also automation most users describe as easy and effective.

There’s plenty of customer support options via phone, online chat, or email. Additionally, GetResponse provides plenty of information to users on how the best practices for maximizing an email marketing campaign.

Above all else, though, this service uses price to set itself apart. GetResponse may not be providing anything that is over-the-top impressive, but it can give a lot of businesses the tools for success at a price that is rarely matched.

Pricing breakdown

GetResponse allows for a 30-day free trial to test the service. There are four different paid options — email, pro, max, and enterprise — depending on the size of your subscriber list. These start at $15 per month for up to 1,000 subscribers.

You can receive and 18 percent discount if you sign up for a year and a 30 percent discount if you commit for two years. That level of discount for such commitments is another area GetResponse has a leg up on most of the competition.

Here’s a glance at the price breakdown:

  • 5K: $45 email/$49 pro per month
  • 10K: $65/$75/$165 max per month
  • 25K: $145/$165/$255 per month
  • 50K: $250/$280/$370 per month
  • 100K: $450/$490/$580 per month
  • 100K+: $1,199 enterprise per month
Written by
Trent Shadid is a senior copywriter and editor at Engine.