Email Marketing Platforms: GetResponse vs. iContact

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: GetResponse and iContact. You must decide which one is the right move from your email marketing needs.

GetResponse

Who is GetResponse for?

GetResponse has been around for a long time and has more than 350,00 users in 182 countries. Marketing beginners and small businesses are the groups that will find GetResponse’s email marketing tools most appealing. For a basic email marketing plan, it’s extremely affordable in comparison with the competitors. But you aren’t necessarily getting all the bells and whistles some of the other services can provide, so keep that in mind.

It’s also useful if you’re looking for a good landing page editor and webinar capabilities.

What’s different about GetResponse?

The landing page editor and the ability to create and host webinars are strong selling points for GetResponse. There’s also automation most users describe as easy and effective.

There’s plenty of customer support options via phone, online chat, or email. Additionally, GetResponse provides plenty of information to users on how the best practices for maximizing an email marketing campaign.

Above all else, though, this service uses price to set itself apart. GetResponse may not be providing anything that is over-the-top impressive, but it can give a lot of businesses the tools for success at a price that is rarely matched.

Pricing breakdown

GetResponse allows for a 30-day free trial to test the service. There are four different paid options — email, pro, max, and enterprise — depending on the size of your subscriber list. These start at $15 per month for up to 1,000 subscribers.

You can receive and 18 percent discount if you sign up for a year and a 30 percent discount if you commit for two years. That level of discount for such commitments is another area GetResponse has a leg up on most of the competition.

Here’s a glance at the price breakdown:

  • 5K: $45 email/$49 pro per month
  • 10K: $65/$75/$165 max per month
  • 25K: $145/$165/$255 per month
  • 50K: $250/$280/$370 per month
  • 100K: $450/$490/$580 per month
  • 100K+: $1,199 enterprise per month

iContact

iContact provides loads of resources to learn techniques to optimize your marketing techniques.

Who is iContact for?

Do you enjoy customer service that goes above and beyond? If yes, iContact is worth checking out. It is praised for its hands-on customer service above all else. Whatever questions or concerns you may have, the support staff is likely to have an answer that makes you feel like a valued customer. They’ll do everything from solving minor day-to-day issues to an in-depth monthly call about the plan and direction of your campaign.

It’s also lauded for its ease of use, selection of designs and mailing features, and interface.

What’s different about iContact?

It’s the customer service that sets iContact apart. That is easily the most often aspect cited by users as to why they love iContact. There just aren’t many other competing options that are offering the same attention to detail in customer support.

Pricing breakdown

They give you the option of two core plans — essential and professional — which differ greatly in price. The essential package starts at $14 per month and professional package at $99 per month. You can also pay monthly or yearly with 15 percent off for a 12-month prepay.

Here are the features the professional package gets you in addition to everything provided in the essential plan:

  • Workflows
  • Triggered messages
  • Landing pages
  • Engagement tracking
  • Behavioral targeting
  • Social monitoring
  • Funnel reports
  • Custom objects
  • Zapier integration
  • Multiple folders

Some of the customer service features, such as once a month strategy calls, are only included at a higher cost through iContact’s premier service. This includes a bronze, silver, gold, and platinum plan. You do get some level of customer support even with the most basic subscription.

Here’s a glance at the price breakdown:

  • 5K-10K: $79 essential/$189 professional per month
  • 10K-15K: $117/$249 per month
  • 15K-25K: $149/369 per month
  • 25K-35K: $239/request a quote per month
  • 35K+: $299/request a quote per month.
Written by
Trent Shadid is a senior copywriter and editor at Engine.