Email Marketing Platforms: iContact vs. Bronto

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: iContact vs. Bronto. You must decide which one is the right move from your email marketing needs.

iContact

iContact provides loads of resources to learn techniques to optimize your marketing techniques.

Who is iContact for?

Do you enjoy customer service that goes above and beyond? If yes, iContact is worth checking out. It is praised for its hands-on customer service above all else. Whatever questions or concerns you may have, the support staff is likely to have an answer that makes you feel like a valued customer. They’ll do everything from solving minor day-to-day issues to an in-depth monthly call about the plan and direction of your campaign.

It’s also lauded for its ease of use, selection of designs and mailing features, and interface.

What’s different about iContact?

It’s the customer service that sets iContact apart. That is easily the most often aspect cited by users as to why they love iContact. There just aren’t many other competing options that are offering the same attention to detail in customer support.

Pricing breakdown

They give you the option of two core plans — essential and professional — which differ greatly in price. The essential package starts at $14 per month and professional package at $99 per month. You can also pay monthly or yearly with 15 percent off for a 12-month prepay.

Here are the features the professional package gets you in addition to everything provided in the essential plan:

  • Workflows
  • Triggered messages
  • Landing pages
  • Engagement tracking
  • Behavioral targeting
  • Social monitoring
  • Funnel reports
  • Custom objects
  • Zapier integration
  • Multiple folders

Some of the customer service features, such as once a month strategy calls, are only included at a higher cost through iContact’s premier service. This includes a bronze, silver, gold, and platinum plan. You do get some level of customer support even with the most basic subscription.

Here’s a glance at the price breakdown:

  • 5K-10K: $79 essential/$189 professional per month
  • 10K-15K: $117/$249 per month
  • 15K-25K: $149/369 per month
  • 25K-35K: $239/request a quote per month
  • 35K+: $299/request a quote per month.

Bronto

Who is Bronto for?

Bronto should be viewed as a top option for mid-sized businesses and large enterprises. It’s pretty clearly not an ideal choice for small businesses and probably isn’t the best option for non-commerce marketers. If you have some experience with email marketing and you want to take your campaign to another level, Bronto is worth checking out.

What’s different about Bronto?

Bronto stands out for its ability to gather extensive customer insights, provide a plethora of options for A/B testing, and generate highly-targeted emails. It has very advanced automation to help get the correct type of emails sent to the right audiences.

If you’re in the process of shopping around for the right fit for your email marketing campaign, you might be turned off by Bronto because the platform doesn’t list prices publicly. You have to first inquire with them before receiving a quote. There are very few similar options that do not provide easy access to at least some of the pricing options provided.

Pricing breakdown

Does not list pricing. You must fill out a form to get a quote.

Written by
Trent Shadid is a senior copywriter and editor at Engine.