Email Marketing Platforms: iContact vs. Constant Contact

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: iContact and Constant Contact. You must decide which one is the right move from your email marketing needs.

iContact

iContact provides loads of resources to learn techniques to optimize your marketing techniques.

Who is iContact for?

Do you enjoy customer service that goes above and beyond? If yes, iContact is worth checking out. It is praised for its hands-on customer service above all else. Whatever questions or concerns you may have, the support staff is likely to have an answer that makes you feel like a valued customer. They’ll do everything from solving minor day-to-day issues to an in-depth monthly call about the plan and direction of your campaign.

It’s also lauded for its ease of use, selection of designs and mailing features, and interface.

What’s different about iContact?

It’s the customer service that sets iContact apart. That is easily the most often aspect cited by users as to why they love iContact. There just aren’t many other competing options that are offering the same attention to detail in customer support.

Pricing breakdown

They give you the option of two core plans — essential and professional — which differ greatly in price. The essential package starts at $14 per month and professional package at $99 per month. You can also pay monthly or yearly with 15 percent off for a 12-month prepay.

Here are the features the professional package gets you in addition to everything provided in the essential plan:

  • Workflows
  • Triggered messages
  • Landing pages
  • Engagement tracking
  • Behavioral targeting
  • Social monitoring
  • Funnel reports
  • Custom objects
  • Zapier integration
  • Multiple folders

Some of the customer service features, such as once a month strategy calls, are only included at a higher cost through iContact’s premier service. This includes a bronze, silver, gold, and platinum plan. You do get some level of customer support even with the most basic subscription.

Here’s a glance at the price breakdown:

  • 5K-10K: $79 essential/$189 professional per month
  • 10K-15K: $117/$249 per month
  • 15K-25K: $149/369 per month
  • 25K-35K: $239/request a quote per month
  • 35K+: $299/request a quote per month

Constant Contact

Who is Constant Contact for?

Constant Contact is easily one of the fastest growing email marketing services within this list. It’s especially easy to use for beginners, making Constant Contact best for businesses in the early stages of launching an email marketing campaign.

It’s also ideal for small businesses looking to push an effective campaign without spending too much. Constant Contact isn’t shy about that, either. The content on its website is worded almost exclusively toward small businesses and nonprofits. The success stories are composed of businesses that all fall into one of those categories.

What’s different about Constant Contact?

Constant Contact offers customers high-level support via live chat, email, training, and more. These tools can help the small businesses subscribed to Constant Contact quickly learn the basics of starting an email marketing campaign.

From a pricing standpoint, Constant Contact offers a reasonable opportunity to try out the service before making a financial commitment. There’s a free trial offered for up to 60 days. If you do decide on the paid option, you can cancel within 30 days to receive a full refund.

There are also special plans for franchises and associations.

Pricing breakdown

Obviously, the free trial and ability to cancel with a full refund are key points in the pricing model. Additionally, prepaid plans of six or 12 months can earn a discount of up to 15 percent.

There are two service options — email and email plus. The basic plan starts at $20 and the plus at $45. Here are a few of the key features you’ll get with the plus version:

  • Automation
  • Subject line A/B testing
  • Surveys and polls
  • Coupons

Here’s a glance at the price breakdown:

  • 2.5K-5K: $65 Email/95 Email Plus per month
  • 5K-10K: $95/125 per month
  • 10K-15K: Both $195 per month
  • 25K-30K: Both $295 per month
  • 50K: Contact 855-797-4708 for information
Written by
Trent Shadid is a senior copywriter and editor at Engine.