Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.
In this article, we’re going to break down two of the most popular email marketing tools: Klaviyo and Bronto. You must decide which one is the right move from your email marketing needs.
Who is Klaviyo for?
If you’re looking for exceptional segmentation and automation features, Klaviyo is among the best options you’ll find.
Depending on what’s best for you, customers can be easily segmented in a variety of ways based on their behaviors. This allows for an easy and precise email marketing campaign. Your segments will also update automatically so you can avoid manually updating any of your lists.
The automated flows they provide — such as an abandoned cart, thank you, and welcome emails — are all easy to set up and work without a hitch. This is the sort of feature that makes Klaviyo worth the price you’ll have to pay.
It also has easy integration with a number of e-commerce platforms (Magento, Shopify, Volusion, BigCommerce, WooCommerce). If that’s where your site is hosted, Klaviyo is certainly worth looking into.
What’s different about Klaviyo?
As mentioned above, Klaviyo’s segmentation and automation features stand out. Those are the two most common tools users cite when explaining why they believe Klaviyo helped them increase revenue.
Klaviyo is also continually evolving to remain a very much up-to-date service. For example, in 2018 alone Klaviyo has listed 40 new updates to its service.
Klaviyo offers a free service for up to 250 subscribers and 500 emails per month. While that’s nice in theory, it isn’t all that generous compared to the free options provided by some top competitors. Overall, Klaviyo isn’t going to beat many competitors if your top priority is a simple service for a bargain.
That being said, Klaviyo is very much tailored towards quality and results. Most user reviews you’ll find indicated Klaviyo helped increase revenue for their e-commerce store. So, the price you pay may be worth the results you receive.
Here’s a glance at the price breakdown
- 5K: $200 per month
- 10K: $350 per month
- 25K: $450 per month
- 50K: $700 per month
- 100K: $1,200 per month
- 150K: Contact Klaviyo
Who is Bronto for?
Bronto should be viewed as a top option for mid-sized businesses and large enterprises. It’s pretty clearly not an ideal choice for small businesses and probably isn’t the best option for non-commerce marketers. If you have some experience with email marketing and you want to take your campaign to another level, Bronto is worth checking out.
What’s different about Bronto?
Bronto stands out for its ability to gather extensive customer insights, provide a plethora of options for A/B testing, and generate highly-targeted emails. It has very advanced automation to help get the correct type of emails sent to the right audiences.
If you’re in the process of shopping around for the right fit for your email marketing campaign, you might be turned off by Bronto because the platform doesn’t list prices publicly. You have to first inquire with them before receiving a quote. There are very few similar options that do not provide easy access to at least some of the pricing options provided.
Does not list pricing. You must fill out a form to get a quote.