Email Marketing Platforms: Klaviyo vs. Constant Contact

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: Klaviyo and Constant Contact. You must decide which one is the right move from your email marketing needs.

Klaviyo

Who is Klaviyo for?

If you’re looking for exceptional segmentation and automation features, Klaviyo is among the best options you’ll find.

Depending on what’s best for you, customers can be easily segmented in a variety of ways based on their behaviors. This allows for an easy and precise email marketing campaign. Your segments will also update automatically so you can avoid manually updating any of your lists.

The automated flows they provide — such as an abandoned cart, thank you, and welcome emails — are all easy to set up and work without a hitch. This is the sort of feature that makes Klaviyo worth the price you’ll have to pay.

It also has easy integration with a number of e-commerce platforms (Magento, Shopify, Volusion, BigCommerce, WooCommerce). If that’s where your site is hosted, Klaviyo is certainly worth looking into.

What’s different about Klaviyo?

As mentioned above, Klaviyo’s segmentation and automation features stand out. Those are the two most common tools users cite when explaining why they believe Klaviyo helped them increase revenue.

Klaviyo is also continually evolving to remain a very much up-to-date service. For example, in 2018 alone Klaviyo has listed 40 new updates to its service.

Klaviyo features flows that you can curate in great detail.

Pricing breakdown

Klaviyo offers a free service for up to 250 subscribers and 500 emails per month. While that’s nice in theory, it isn’t all that generous compared to the free options provided by some top competitors. Overall, Klaviyo isn’t going to beat many competitors if your top priority is a simple service for a bargain.

That being said, Klaviyo is very much tailored towards quality and results. Most user reviews you’ll find indicated Klaviyo helped increase revenue for their e-commerce store. So, the price you pay may be worth the results you receive.

Here’s a glance at the price breakdown

  • 5K: $200 per month
  • 10K: $350 per month
  • 25K: $450 per month
  • 50K: $700 per month
  • 100K: $1,200 per month
  • 150K: Contact Klaviyo

Constant Contact

Who is Constant Contact for?

Constant Contact is easily one of the fastest growing email marketing services within this list. It’s especially easy to use for beginners, making Constant Contact best for businesses in the early stages of launching an email marketing campaign.

It’s also ideal for small businesses looking to push an effective campaign without spending too much. Constant Contact isn’t shy about that, either. The content on its website is worded almost exclusively toward small businesses and nonprofits. The success stories are composed of businesses that all fall into one of those categories.

What’s different about Constant Contact?

Constant Contact offers customers high-level support via live chat, email, training, and more. These tools can help the small businesses subscribed to Constant Contact quickly learn the basics of starting an email marketing campaign.

From a pricing standpoint, Constant Contact offers a reasonable opportunity to try out the service before making a financial commitment. There’s a free trial offered for up to 60 days. If you do decide on the paid option, you can cancel within 30 days to receive a full refund.

There are also special plans for franchises and associations.

Pricing breakdown

Obviously, the free trial and ability to cancel with a full refund are key points in the pricing model. Additionally, prepaid plans of six or 12 months can earn a discount of up to 15 percent.

There are two service options — email and email plus. The basic plan starts at $20 and the plus at $45. Here are a few of the key features you’ll get with the plus version:

  • Automation
  • Subject line A/B testing
  • Surveys and polls
  • Coupons

Here’s a glance at the price breakdown:

  • 2.5K-5K: $65 Email/95 Email Plus per month
  • 5K-10K: $95/125 per month
  • 10K-15K: Both $195 per month
  • 25K-30K: Both $295 per month
  • 50K: Contact 855-797-4708 for information
Written by
Trent Shadid is a senior copywriter and editor at Engine.