Email Marketing Platforms: Klaviyo vs. Drip

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: Klaviyo and Drip. You must decide which one is the right move from your email marketing needs.

Klaviyo

Who is Klaviyo for?

If you’re looking for exceptional segmentation and automation features, Klaviyo is among the best options you’ll find.

Depending on what’s best for you, customers can be easily segmented in a variety of ways based on their behaviors. This allows for an easy and precise email marketing campaign. Your segments will also update automatically so you can avoid manually updating any of your lists.

The automated flows they provide — such as an abandoned cart, thank you, and welcome emails — are all easy to set up and work without a hitch. This is the sort of feature that makes Klaviyo worth the price you’ll have to pay.

It also has easy integration with a number of e-commerce platforms (Magento, Shopify, Volusion, BigCommerce, WooCommerce). If that’s where your site is hosted, Klaviyo is certainly worth looking into.

What’s different about Klaviyo?

As mentioned above, Klaviyo’s segmentation and automation features stand out. Those are the two most common tools users cite when explaining why they believe Klaviyo helped them increase revenue.

Klaviyo is also continually evolving to remain a very much up-to-date service. For example, in 2018 alone Klaviyo has listed 40 new updates to its service.

Klaviyo features flows that you can curate in great detail.

Pricing breakdown

Klaviyo offers a free service for up to 250 subscribers and 500 emails per month. While that’s nice in theory, it isn’t all that generous compared to the free options provided by some top competitors. Overall, Klaviyo isn’t going to beat many competitors if your top priority is a simple service for a bargain.

That being said, Klaviyo is very much tailored towards quality and results. Most user reviews you’ll find indicated Klaviyo helped increase revenue for their e-commerce store. So, the price you pay may be worth the results you receive.

Here’s a glance at the price breakdown

  • 5K: $200 per month
  • 10K: $350 per month
  • 25K: $450 per month
  • 50K: $700 per month
  • 100K: $1,200 per month
  • 150K: Contact Klaviyo

Drip

Who is Drip for?

Drip is a fairly new, up-and-coming email marketing service. It’s most appealing to e-commerce businesses with experienced marketers that are looking to take their email campaigns to another level. While it’s easy to use, it may not be the best service for beginners because it’s vast array of features can make set up a little confusing.

Drip is also great for those who value a close integration with Facebook. It isn’t just Facebook, though. There’s also the ability to integrate with nearly 100 other tools you may be using. So if you need integration, Drip can likely get it done for you.

What’s different about Drip?

Drip stands out because of its automation ability. While it’s not unique in that it has automation, the tools it uses will provide you with a more in-depth and intelligent approach to reach your different target audiences.

The customer support in place also provides advantages over some alternatives. Drip has live chat support, various training, webinars, free guides, and more.

Pricing breakdown

Drip has a free two-week option for up 100 subscribers that allows you to use all the tools available in the paid service. The paid options start at $49 per month for up to 2,500 subscribers.

Here’s a glance at the price breakdown:

  • 5K: $99 per month
  • 10K: $149 per month
  • 25K: $299 per month
  • 50K: $549 per month
  • 100K: $1,049 per month
  • 150K+: Contact Drip
Written by
Trent Shadid is a senior copywriter and editor at Engine.