Email Marketing Platforms: Klaviyo vs. GetResponse

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: Klaviyo and GetResponse. You must decide which one is the right move from your email marketing needs.

Klaviyo

Who is Klaviyo for?

If you’re looking for exceptional segmentation and automation features, Klaviyo is among the best options you’ll find.

Depending on what’s best for you, customers can be easily segmented in a variety of ways based on their behaviors. This allows for an easy and precise email marketing campaign. Your segments will also update automatically so you can avoid manually updating any of your lists.

The automated flows they provide — such as an abandoned cart, thank you, and welcome emails — are all easy to set up and work without a hitch. This is the sort of feature that makes Klaviyo worth the price you’ll have to pay.

It also has easy integration with a number of e-commerce platforms (Magento, Shopify, Volusion, BigCommerce, WooCommerce). If that’s where your site is hosted, Klaviyo is certainly worth looking into.

What’s different about Klaviyo?

As mentioned above, Klaviyo’s segmentation and automation features stand out. Those are the two most common tools users cite when explaining why they believe Klaviyo helped them increase revenue.

Klaviyo is also continually evolving to remain a very much up-to-date service. For example, in 2018 alone Klaviyo has listed 40 new updates to its service.

Klaviyo features flows that you can curate in great detail.

Pricing breakdown

Klaviyo offers a free service for up to 250 subscribers and 500 emails per month. While that’s nice in theory, it isn’t all that generous compared to the free options provided by some top competitors. Overall, Klaviyo isn’t going to beat many competitors if your top priority is a simple service for a bargain.

That being said, Klaviyo is very much tailored towards quality and results. Most user reviews you’ll find indicated Klaviyo helped increase revenue for their e-commerce store. So, the price you pay may be worth the results you receive.

Here’s a glance at the price breakdown

  • 5K: $200 per month
  • 10K: $350 per month
  • 25K: $450 per month
  • 50K: $700 per month
  • 100K: $1,200 per month
  • 150K: Contact Klaviyo

GetResponse

Who is GetResponse for?

GetResponse has been around for a long time and has more than 350,00 users in 182 countries. Marketing beginners and small businesses are the groups that will find GetResponse’s email marketing tools most appealing. For a basic email marketing plan, it’s extremely affordable in comparison with the competitors. But you aren’t necessarily getting all the bells and whistles some of the other services can provide, so keep that in mind.

It’s also useful if you’re looking for a good landing page editor and webinar capabilities.

What’s different about GetResponse?

The landing page editor and the ability to create and host webinars are strong selling points for GetResponse. There’s also automation most users describe as easy and effective.

There’s plenty of customer support options via phone, online chat, or email. Additionally, GetResponse provides plenty of information to users on how the best practices for maximizing an email marketing campaign.

Above all else, though, this service uses price to set itself apart. GetResponse may not be providing anything that is over-the-top impressive, but it can give a lot of businesses the tools for success at a price that is rarely matched.

Pricing breakdown

GetResponse allows for a 30-day free trial to test the service. There are four different paid options — email, pro, max, and enterprise — depending on the size of your subscriber list. These start at $15 per month for up to 1,000 subscribers.

You can receive and 18 percent discount if you sign up for a year and a 30 percent discount if you commit for two years. That level of discount for such commitments is another area GetResponse has a leg up on most of the competition.

Here’s a glance at the price breakdown:

  • 5K: $45 email/$49 pro per month
  • 10K: $65/$75/$165 max per month
  • 25K: $145/$165/$255 per month
  • 50K: $250/$280/$370 per month
  • 100K: $450/$490/$580 per month
  • 100K+: $1,199 enterprise per month
Written by
Trent Shadid is a senior copywriter and editor at Engine.