Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.
In this article, we’re going to break down two of the most popular email marketing tools: Klaviyo and iContact. You must decide which one is the right move from your email marketing needs.
Who is Klaviyo for?
If you’re looking for exceptional segmentation and automation features, Klaviyo is among the best options you’ll find.
Depending on what’s best for you, customers can be easily segmented in a variety of ways based on their behaviors. This allows for an easy and precise email marketing campaign. Your segments will also update automatically so you can avoid manually updating any of your lists.
The automated flows they provide — such as an abandoned cart, thank you, and welcome emails — are all easy to set up and work without a hitch. This is the sort of feature that makes Klaviyo worth the price you’ll have to pay.
It also has easy integration with a number of e-commerce platforms (Magento, Shopify, Volusion, BigCommerce, WooCommerce). If that’s where your site is hosted, Klaviyo is certainly worth looking into.
What’s different about Klaviyo?
As mentioned above, Klaviyo’s segmentation and automation features stand out. Those are the two most common tools users cite when explaining why they believe Klaviyo helped them increase revenue.
Klaviyo is also continually evolving to remain a very much up-to-date service. For example, in 2018 alone Klaviyo has listed 40 new updates to its service.
Klaviyo offers a free service for up to 250 subscribers and 500 emails per month. While that’s nice in theory, it isn’t all that generous compared to the free options provided by some top competitors. Overall, Klaviyo isn’t going to beat many competitors if your top priority is a simple service for a bargain.
That being said, Klaviyo is very much tailored towards quality and results. Most user reviews you’ll find indicated Klaviyo helped increase revenue for their e-commerce store. So, the price you pay may be worth the results you receive.
Here’s a glance at the price breakdown
- 5K: $200 per month
- 10K: $350 per month
- 25K: $450 per month
- 50K: $700 per month
- 100K: $1,200 per month
- 150K: Contact Klaviyo
Who is iContact for?
Do you enjoy customer service that goes above and beyond? If yes, iContact is worth checking out. It is praised for its hands-on customer service above all else. Whatever questions or concerns you may have, the support staff is likely to have an answer that makes you feel like a valued customer. They’ll do everything from solving minor day-to-day issues to an in-depth monthly call about the plan and direction of your campaign.
It’s also lauded for its ease of use, selection of designs and mailing features, and interface.
What’s different about iContact?
It’s the customer service that sets iContact apart. That is easily the most often aspect cited by users as to why they love iContact. There just aren’t many other competing options that are offering the same attention to detail in customer support.
They give you the option of two core plans — essential and professional — which differ greatly in price. The essential package starts at $14 per month and professional package at $99 per month. You can also pay monthly or yearly with 15 percent off for a 12-month prepay.
Here are the features the professional package gets you in addition to everything provided in the essential plan:
- Triggered messages
- Landing pages
- Engagement tracking
- Behavioral targeting
- Social monitoring
- Funnel reports
- Custom objects
- Zapier integration
- Multiple folders
Some of the customer service features, such as once a month strategy calls, are only included at a higher cost through iContact’s premier service. This includes a bronze, silver, gold, and platinum plan. You do get some level of customer support even with the most basic subscription.
Here’s a glance at the price breakdown:
- 5K-10K: $79 essential/$189 professional per month
- 10K-15K: $117/$249 per month
- 15K-25K: $149/369 per month
- 25K-35K: $239/request a quote per month
- 35K+: $299/request a quote per month.