Email Marketing Platforms: MailChimp vs. Bronto

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: MailChimp and Bronto. You must decide which one is the right move from your email marketing needs.

MailChimp

Who is MailChimp for?

If you’re a marketing beginner on a tight budget, MailChimp is excellent for you. If you’re simply looking to send 12,000 emails or less to 2,000 subscribers or less per month, MailChimp will facilitate your campaign free of charge. You get all of MailChimp’s design, list building, and automation tools with the free service. And it’s not free for 90 days or free for half of a one-year agreement. It’s. Free. Forever.

It also equally suits small businesses, rapidly growing companies, and content producers. It has a mostly straightforward setup with easy-to-use email templates. There’s also a drag-and-drop option that isn’t all that uncommon but is very popular among MailChimp users. It’s for these reasons, along with the free offer, MailChimp is one of the most popular email marketing platforms for those just getting started.

It’s not just a useful free tool, though. MailChimp’s more advanced paid options are also easy to use and provide exceptional reports and analysis that are easily accessible.

If there’s one area it’s lacking, though, it’s with automation. That’s one thing users have stated isn’t all that easy to set up and can get confusing. If you’re looking for a platform with a great automation process above all else, MailChimp may not be for you.

What’s different about MailChimp?

The number of available app integrations on MailChimp is impressive. To be exact, the website states there are 177. Basically, if you have an app you want to integrate with MailChimp, you shouldn’t have any worries.

The pricing is very reasonable compared to the competitors. In fact, no one can match the free opportunity MailChimp offers. It equips users with more capabilities than any other free service you’ll find, and you probably won’t have much luck finding any others that are also free forever.

Pricing breakdown

As we’ve stated, MailChimp offers a popular free service for up to 2,000 subscribers and 12,000 emails per month. Additionally, there are two paid options: grow and pro. Neither option has a limit on the number of subscribers or emails per month. Grow starts at $10 and pro starts at $199.

Here’s the pricing breakdown for the grow option:

  • 5K: $50 per month
  • 10K: $75 per month
  • 25K: $150 per month
  • 50K: $250 per month
  • 100K: $475 per month
  • 250K: $1,100 per month
  • 500K: $2,100 per month
  • 1M: $4,200 per month

The pro option simply adds $199 to each grow price.

Bronto

Who is Bronto for?

Bronto should be viewed as a top option for mid-sized businesses and large enterprises. It’s pretty clearly not an ideal choice for small businesses and probably isn’t the best option for non-commerce marketers. If you have some experience with email marketing and you want to take your campaign to another level, Bronto is worth checking out.

What’s different about Bronto?

Bronto stands out for its ability to gather extensive customer insights, provide a plethora of options for A/B testing, and generate highly-targeted emails. It has very advanced automation to help get the correct type of emails sent to the right audiences.

If you’re in the process of shopping around for the right fit for your email marketing campaign, you might be turned off by Bronto because the platform doesn’t list prices publicly. You have to first inquire with them before receiving a quote. There are very few similar options that do not provide easy access to at least some of the pricing options provided.

Pricing breakdown

Does not list pricing. You must fill out a form to get a quote.

Bronto uses world class automation to make emails easier for you and your business.

Written by
Trent Shadid is a senior copywriter and editor at Engine.