Email Marketing Platforms: MailChimp vs. Constant Contact

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: MailChimp and Constant Contact. You must decide which one is the right move from your email marketing needs.

MailChimp

Who is MailChimp for?

If you’re a marketing beginner on a tight budget, MailChimp is excellent for you. If you’re simply looking to send 12,000 emails or less to 2,000 subscribers or less per month, MailChimp will facilitate your campaign free of charge. You get all of MailChimp’s design, list building, and automation tools with the free service. And it’s not free for 90 days or free for half of a one-year agreement. It’s. Free. Forever.

It also equally suits small businesses, rapidly growing companies, and content producers. It has a mostly straightforward setup with easy-to-use email templates. There’s also a drag-and-drop option that isn’t all that uncommon but is very popular among MailChimp users. It’s for these reasons, along with the free offer, MailChimp is one of the most popular email marketing platforms for those just getting started.

It’s not just a useful free tool, though. MailChimp’s more advanced paid options are also easy to use and provide exceptional reports and analysis that are easily accessible.

If there’s one area it’s lacking, though, it’s with automation. That’s one thing users have stated isn’t all that easy to set up and can get confusing. If you’re looking for a platform with a great automation process above all else, MailChimp may not be for you.

What’s different about MailChimp?

The number of available app integrations on MailChimp is impressive. To be exact, the website states there are 177. Basically, if you have an app you want to integrate with MailChimp, you shouldn’t have any worries.

The pricing is very reasonable compared to the competitors. In fact, no one can match the free opportunity MailChimp offers. It equips users with more capabilities than any other free service you’ll find, and you probably won’t have much luck finding any others that are also free forever.

Pricing breakdown

As we’ve stated, MailChimp offers a popular free service for up to 2,000 subscribers and 12,000 emails per month. Additionally, there are two paid options: grow and pro. Neither option has a limit on the number of subscribers or emails per month. Grow starts at $10 and pro starts at $199.

Here’s the pricing breakdown for the grow option:

  • 5K: $50 per month
  • 10K: $75 per month
  • 25K: $150 per month
  • 50K: $250 per month
  • 100K: $475 per month
  • 250K: $1,100 per month
  • 500K: $2,100 per month
  • 1M: $4,200 per month

The pro option simply adds $199 to each grow price.

Constant Contact

Who is Constant Contact for?

Constant Contact is easily one of the fastest growing email marketing services within this list. It’s especially easy to use for beginners, making Constant Contact best for businesses in the early stages of launching an email marketing campaign.

It’s also ideal for small businesses looking to push an effective campaign without spending too much. Constant Contact isn’t shy about that, either. The content on its website is worded almost exclusively toward small businesses and nonprofits. The success stories are composed of businesses that all fall into one of those categories.

What’s different about Constant Contact?

Constant Contact offers customers high-level support via live chat, email, training, and more. These tools can help the small businesses subscribed to Constant Contact quickly learn the basics of starting an email marketing campaign.

From a pricing standpoint, Constant Contact offers a reasonable opportunity to try out the service before making a financial commitment. There’s a free trial offered for up to 60 days. If you do decide on the paid option, you can cancel within 30 days to receive a full refund.

There are also special plans for franchises and associations.

Pricing breakdown

Obviously, the free trial and ability to cancel with a full refund are key points in the pricing model. Additionally, prepaid plans of six or 12 months can earn a discount of up to 15 percent.

There are two service options — email and email plus. The basic plan starts at $20 and the plus at $45. Here are a few of the key features you’ll get with the plus version:

  • Automation
  • Subject line A/B testing
  • Surveys and polls
  • Coupons

Here’s a glance at the price breakdown:

  • 2.5K-5K: $65 Email/95 Email Plus per month
  • 5K-10K: $95/125 per month
  • 10K-15K: Both $195 per month
  • 25K-30K: Both $295 per month
  • 50K: Contact 855-797-4708 for information
Written by
Trent Shadid is a senior copywriter and editor at Engine.