Email Marketing Platforms: MailChimp vs. Drip

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: MailChimp and Drip. You must decide which one is the right move from your email marketing needs.

MailChimp

Who is MailChimp for?

If you’re a marketing beginner on a tight budget, MailChimp is excellent for you. If you’re simply looking to send 12,000 emails or less to 2,000 subscribers or less per month, MailChimp will facilitate your campaign free of charge. You get all of MailChimp’s design, list building, and automation tools with the free service. And it’s not free for 90 days or free for half of a one-year agreement. It’s. Free. Forever.

It also equally suits small businesses, rapidly growing companies, and content producers. It has a mostly straightforward setup with easy-to-use email templates. There’s also a drag-and-drop option that isn’t all that uncommon but is very popular among MailChimp users. It’s for these reasons, along with the free offer, MailChimp is one of the most popular email marketing platforms for those just getting started.

It’s not just a useful free tool, though. MailChimp’s more advanced paid options are also easy to use and provide exceptional reports and analysis that are easily accessible.

If there’s one area it’s lacking, though, it’s with automation. That’s one thing users have stated isn’t all that easy to set up and can get confusing. If you’re looking for a platform with a great automation process above all else, MailChimp may not be for you.

What’s different about MailChimp?

The number of available app integrations on MailChimp is impressive. To be exact, the website states there are 177. Basically, if you have an app you want to integrate with MailChimp, you shouldn’t have any worries.

The pricing is very reasonable compared to the competitors. In fact, no one can match the free opportunity MailChimp offers. It equips users with more capabilities than any other free service you’ll find, and you probably won’t have much luck finding any others that are also free forever.

Pricing breakdown

As we’ve stated, MailChimp offers a popular free service for up to 2,000 subscribers and 12,000 emails per month. Additionally, there are two paid options: grow and pro. Neither option has a limit on the number of subscribers or emails per month. Grow starts at $10 and pro starts at $199.

Here’s the pricing breakdown for the grow option:

  • 5K: $50 per month
  • 10K: $75 per month
  • 25K: $150 per month
  • 50K: $250 per month
  • 100K: $475 per month
  • 250K: $1,100 per month
  • 500K: $2,100 per month
  • 1M: $4,200 per month

The pro option simply adds $199 to each grow price.

Drip

Who is Drip for?

Drip is a fairly new, up-and-coming email marketing service. It’s most appealing to e-commerce businesses with experienced marketers that are looking to take their email campaigns to another level. While it’s easy to use, it may not be the best service for beginners because it’s vast array of features can make set up a little confusing.

Drip is also great for those who value a close integration with Facebook. It isn’t just Facebook, though. There’s also the ability to integrate with nearly 100 other tools you may be using. So if you need integration, Drip can likely get it done for you.

What’s different about Drip?

Drip stands out because of its automation ability. While it’s not unique in that it has automation, the tools it uses will provide you with a more in-depth and intelligent approach to reach your different target audiences.

The customer support in place also provides advantages over some alternatives. Drip has live chat support, various training, webinars, free guides, and more.

Pricing breakdown

Drip has a free two-week option for up 100 subscribers that allows you to use all the tools available in the paid service. The paid options start at $49 per month for up to 2,500 subscribers.

Here’s a glance at the price breakdown:

  • 5K: $99 per month
  • 10K: $149 per month
  • 25K: $299 per month
  • 50K: $549 per month
  • 100K: $1,049 per month
  • 150K+: Contact Drip
Written by
Trent Shadid is a senior copywriter and editor at Engine.