Email Marketing Platforms: MailChimp vs. GetResponse

email marketing

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: MailChimp and GetResponse. You must decide which one is the right move from your email marketing needs.

MailChimp

Who is MailChimp for?

If you’re a marketing beginner on a tight budget, MailChimp is excellent for you. If you’re simply looking to send 12,000 emails or less to 2,000 subscribers or less per month, MailChimp will facilitate your campaign free of charge. You get all of MailChimp’s design, list building, and automation tools with the free service. And it’s not free for 90 days or free for half of a one-year agreement. It’s. Free. Forever.

It also equally suits small businesses, rapidly growing companies, and content producers. It has a mostly straightforward setup with easy-to-use email templates. There’s also a drag-and-drop option that isn’t all that uncommon but is very popular among MailChimp users. It’s for these reasons, along with the free offer, MailChimp is one of the most popular email marketing platforms for those just getting started.

It’s not just a useful free tool, though. MailChimp’s more advanced paid options are also easy to use and provide exceptional reports and analysis that are easily accessible.

If there’s one area it’s lacking, though, it’s with automation. That’s one thing users have stated isn’t all that easy to set up and can get confusing. If you’re looking for a platform with a great automation process above all else, MailChimp may not be for you.

What’s different about MailChimp?

The number of available app integrations on MailChimp is impressive. To be exact, the website states there are 177. Basically, if you have an app you want to integrate with MailChimp, you shouldn’t have any worries.

The pricing is very reasonable compared to the competitors. In fact, no one can match the free opportunity MailChimp offers. It equips users with more capabilities than any other free service you’ll find, and you probably won’t have much luck finding any others that are also free forever.

Pricing breakdown

As we’ve stated, MailChimp offers a popular free service for up to 2,000 subscribers and 12,000 emails per month. Additionally, there are two paid options: grow and pro. Neither option has a limit on the number of subscribers or emails per month. Grow starts at $10 and pro starts at $199.

Here’s the pricing breakdown for the grow option:

  • 5K: $50 per month
  • 10K: $75 per month
  • 25K: $150 per month
  • 50K: $250 per month
  • 100K: $475 per month
  • 250K: $1,100 per month
  • 500K: $2,100 per month
  • 1M: $4,200 per month

The pro option simply adds $199 to each grow price.

GetResponse

Who is GetResponse for?

GetResponse has been around for a long time and has more than 350,00 users in 182 countries. Marketing beginners and small businesses are the groups that will find GetResponse’s email marketing tools most appealing. For a basic email marketing plan, it’s extremely affordable in comparison with the competitors. But you aren’t necessarily getting all the bells and whistles some of the other services can provide, so keep that in mind.

It’s also useful if you’re looking for a good landing page editor and webinar capabilities.

What’s different about GetResponse?

The landing page editor and the ability to create and host webinars are strong selling points for GetResponse. There’s also automation most users describe as easy and effective.

There’s plenty of customer support options via phone, online chat, or email. Additionally, GetResponse provides plenty of information to users on how the best practices for maximizing an email marketing campaign.

Above all else, though, this service uses price to set itself apart. GetResponse may not be providing anything that is over-the-top impressive, but it can give a lot of businesses the tools for success at a price that is rarely matched.

Pricing breakdown

GetResponse allows for a 30-day free trial to test the service. There are four different paid options — email, pro, max, and enterprise — depending on the size of your subscriber list. These start at $15 per month for up to 1,000 subscribers.

You can receive and 18 percent discount if you sign up for a year and a 30 percent discount if you commit for two years. That level of discount for such commitments is another area GetResponse has a leg up on most of the competition.

Here’s a glance at the price breakdown:

  • 5K: $45 email/$49 pro per month
  • 10K: $65/$75/$165 max per month
  • 25K: $145/$165/$255 per month
  • 50K: $250/$280/$370 per month
  • 100K: $450/$490/$580 per month
  • 100K+: $1,199 enterprise per month
Written by
Trent Shadid is a senior copywriter and editor at Engine.