Episode 16: Influencer Marketing & Customer Acquisition w/ Michael Pomposello of Blue Polo Interactive

Posted on January 20, 2020


Content Plus Commerce
Host: Blake Puryear
Guest: Michael Pomposello

On this episode Blake is joined by Michael Pomposello of the Blue Polo Interactive and they talk about customer acquisition.

[00:01:37] – Background of Blue Polo Interactive
[00:05:28] – Small pond influencers vs big pond influencers
[00:12:20] – What is your Hero story
[00:15:02] – Diversifying acquisition tools, analytics on influencer reach/interaction
[00:18:12] – Customer Acquisition in the eComm space
[00:27:43] – Predictions for 2020, changes coming in the paid media/influencer space

Quotes from the Episode:

“We should all be putting our thoughts out there, taking different approaches, testing
and figuring out what works for the industry as a whole to give the industry
longevity.” [00:05:45]

“Starting to babysit Adwords and Facebook a little more than ever before is really
crucial to driving acquisition.” [00:21:38]

“Go diversify, find ways to do acquisitions in a way that is more cost effective than just
working with Facebook and Google.” [00:28:35]

Links:
Blue Polo Interactive – https://bluepolointeractive.com
Shopify – https://www.shopify.com