Facebook Ad Approval: Get it Done Early for Black Friday and Cyber Monday

Posted on November 8, 2018

Finally, the holiday season is right around the corner. Turkey. Stuffing. Football. Family. The biggest and most stressful weekend of the year for many brands. What a time to be alive.

But if you haven’t planned ahead for major events such as Black Friday and Cyber Monday, you’re going to be the one feeling the winter blues come December.

One area you need to make sure you’ve planned for is receiving Facebook ad approval in time for the big days. While this is normally a fairly quick process, this time of year presents a time crunch. It’s crucial each and every one of your campaigns is properly crafted well in advance to dodge any last-minute conundrums.

“Because the Facebook ad review process is manual, you have to keep in the mind approval can run into delays. Ads that would normally be reviewed within a day, could take up to 72 hours,” — Sarah Rogers, Manager, Performance Social at CPC Strategy

As your getting things organized in a timely manner, here are three ways to ensure you’re not left out in the cold:

Give your VIPs the gift they deserve

A special invitation for your top customers is a great way to enhance brand loyalty and keep your biggest fans tuned in. We’re all humans. Humans want to feel valued. This time of year is perfect for you to do just that for your best customers. While everyone focuses on new user acquisition, don’t forget the 80/20 rule still rings true today. Make sure your campaigns reflect that. While brick and mortar locations reward sleeping on the sidewalk for days on end, your biggest supporters will truly appreciate the early access to your best deals.

Make the gift-buying urgent

Urgency is your friend. FOMO (fear of missing out) is a powerful emotional trigger. Infusing your copy and creative with urgency can really take your campaigns to the next level. For example, let’s look at how THE 5TH uses urgency to build their brand. According to their website, THE 5TH sells carefully-considered, stylishly executed pieces for men and women, designed to help you get the most out of every day. On the 5th of every month, VIP subscribers get exclusive access to a whole lot of limited edition things. Which include: new limited edition product, limited offers and deals, and first access to limited restocked products. THE 5TH is all about exclusivity. Bold, limited edition statements quickly grab your attention just about everywhere you look.

Check your list twice

Facebook and Instagram followers are great, but there’s still nothing quite like having your customer’s email addresses. Reaching your customers directly on your terms will not only boost your conversion rates, but it’s also very cost efficient. It’s a true win, win. Make sure your email capture pop-ups are finely-tuned machines before your traffic really begins to rise. With your email lists in order, your email flows will be significantly more effective.


You did it. Your top customers are happy at home while everyone else is fighting at Best Buy. Your Facebook ad campaigns are approved ahead of time. Your copy and creative is loaded with timely triggers. Your email capture is capturing all of your new traffic and your email flows are stuffing your stockings early this year. Go back for seconds, you’ve earned it.