It’s New Year’s Eve, the festivities have begun, and your party is incredible. The guests are gathered around eating, drinking, and being merry, and music fills the air. It’s a happy scene. But you, the host, want to make sure everything is as perfect as it can be, and it looks like the food just ran out. If anything goes wrong, your party could ruin the New Year for everyone, and then they’ll all go to Becky with the good hair’s party to ring in 2020. What can you do?! Well, it’s almost 2019. There’s a lot you can do, and a lot of services to help.
The incredible amount of food delivery services that came to prominence in 2018 astounds me. Off the top of my head, I first became aware of UberEats, BiteSquad, DoorDash, and Postmates in 2018. This lack of awareness is likely due to my ignorance, but it does seem that 2018 was the year these services boomed. Call it American laziness, impatience, or simply a desire to try new things, but these services became staples in the eatery industry. It’s a crowded market, but each service found a way to carve out a niche, and the competition drove each company to offer better and better deals.
Now, I’m not suggesting that you get into the food taxi business if you’re thinking about starting a business. I’m not advising against it either, but that’s a very busy market you’d be trying to enter. What is an important takeaway here is that competition is good, and that there’s room for multiple companies in the same industry to exist. Don’t be afraid to take on the big dogs. The point is to find a niche that works for you, and your customers will appreciate your focus. Two years ago, it seemed to me like Tapingo was the only service like this. Now I’ve ordered on each of the aforementioned food taxis, both out of curiosity, and because some offered better deals than others. You don’t have to be Zappos if you want to sell shoes online. You need to find a niche that works for you in the shoe industry, and capitalize on it. There’s room for both.
So in 2019, if you’re thinking about starting a business, don’t worry about your competition. Worry about what you can control. By creating strong branding and an unforgettable customer service experience, you can exist in the same space as other e-commerce giants. And maybe by 2020, you’ll be able to save parties from Becky with the good hair.
Happy new year!