Fool me once, shame on you. Fool me twice, shame on me!


Fool me once, shame on you. Fool me twice, shame on me! This is the sentiment running through my head when it comes to Amazon.

Coming off the back of the announcement that Amazon is breaking into the logistics business (which caused a dip in the value of every other logistics company to the tune of about $8 Billion dollars), the online retail giant is also announcing the build out of eight more Go stores, further entrenching the retailing giants positioning to automate the brick and mortar experience.

What does this mean for grocers? Continued market cap loss and a frenzy to hold on desperately to what they can do to stay afloat.

This brings us to a larger conversation championed by Scott Galloway in his book The Four and posited others including Douglas Rushkoff on Fast Company – is it time to start discussing an Amazon break-up? Let us know what you think.


Written by
John Max is the Marketing Manager at Engine. John has worked across multiple million dollar brands as well as white labeling with Agencies in the US, as well as Australia and New Zealand. With a background in marketing and a passion for eCommerce, John is responsible with sharing Engine with the world.