Fool me once, shame on you. Fool me twice, shame on me!

Posted on February 23, 2018

Fool me once, shame on you. Fool me twice, shame on me! This is the sentiment running through my head when it comes to Amazon.

Coming off the back of the announcement that Amazon is breaking into the logistics business (which caused a dip in the value of every other logistics company to the tune of about $8 Billion dollars), the online retail giant is also announcing the build out of eight more Go stores, further entrenching the retailing giants positioning to automate the brick and mortar experience.

What does this mean for grocers? Continued market cap loss and a frenzy to hold on desperately to what they can do to stay afloat.

This brings us to a larger conversation championed by Scott Galloway in his book The Four and posited others including Douglas Rushkoff on Fast Company – is it time to start discussing an Amazon break-up? Let us know what you think.