How Can E-Commerce Brands Grow their Instagram Followings Quickly?

How Can E-Commerce Brands Grow their Instagram Followings Quickly?

Question: I’m new to Instagram, can anyone give me the best possible advice before growing a fast pace?

Blake: I’m guessing he’s got a new ecommerce shop or a new brand and he’s wanting to grow his Instagram account, now I know there’s been a lot of people that say, go out, find your competitors and follow who they’re following, it builds your audience off of getting that notifications on somebody’s phone and maybe they’ll follow you back. I’m going to say that’s the wrong way of doing it, so what are you going to say, how should they do this?

John Max: yeah, so number one, why do you want a lot of a lot of followers on Instagram? Is it…is it for a purpose? Is it fame? Is it…what is it? So that’s the first question I’m asking you. Secondly, I’m going to…I’m going to razz you a little bit and, understanding that good things don’t come fast very often, if you’re asking this question, it’s telling me that you’re in a place where you need to taste, you need to learn, so all of that being said, coming into how you do that, it’s by creating context with as many people as you can, when you’re first starting Instagram page off, nobody cares who you are, nobody cares about your content, I mean, you need to understand those realities. What they’re going to care about is the connection that they have with you, so great example, and this is on Twitter but the same…same thing on Instagram, I reached out to a guy and he was talking about marketing and I shot him a 20 or like a 15 minute video, auditing his website, he emailed the C.E.O. of this company saying: ‘thank you so much like, you know, whoever is running your social media is on point and like, Yeah that feels good for me, but that person is now subscribed to our YouTube channel, liked our Facebook page, liked our Twitter, liked our Instagram. He is now committed to us because of the relationship that has built. And you do that again and AGAIN and AGAIN and AGAIN and AGAIN and you don’t stop until you have 100 followers, a thousand followers, 10,000 followers, that’s how you create it, so if you don’t have fame, if you’re not just a extremely captivating person, you do it by putting in the work.

Blake: yeah, that’s all I’m saying, I mean going to sure that your content is still beautiful though, I think that’s the thing a lot of people ignore they will get on and they will jam with people and all that stuff, but if you’re not putting out beautiful, good content, it’s tough to even get people to look your way, so I think having that, remembering that you are on Instagram, a platform for that’s dedicated to sharing beautiful content, keeping that core to your kind of approach.

John Max: Yeah, yeah, and I think that this could be levelled up into a into a larger debate, and what I mean by that is that back with my agency, we manage…we manage influencers accounts and we would have some influencer accounts that we would do 10,000, 20,000 new subs a month, I mean it was just like clockwork once we…once we got down their hashtag research, once we started hitting trending pages, because there is a little bit of a science to the algorithm of Instagram, but what helped them grow over some people who we couldn’t grow more than a thousand, two thousand subscribers a month, what helped them grow with it was the authenticity and the time they put into the content, so like good content, hashtag research, understanding the dynamics of the platform itself makes you…puts you on a level playing field, and then understanding that your talent is going to take you to where you, I mean, The Rock instantly is going to have more followers than me because he’s The Rock, you know? So like it’s…it’s that and I’ll give you one more for the road, collaboration’s, if you are in…so like we’re in Fayetteville, Boogie, who is a massive YouTuber, is in Fayetteville and I want to collaborate with him.  We have nothing, I mean he’s a kind of tech guy so like we have some things to collaborate with, but if you’re in New York, if you’re in California, you need to be collaborating with people have larger followings than you, reaching up, asking what you can do for them, having them put you on and that’s another way that you’re going to grow, is just through that collaboration, through that name recognition, you know it’s just…it’s just like everything else, it’s very, very simple you know either be amazing or put in work and just understand can take longer than you probably want it to.

Written by
John James, M.D. is the CEO of Engine, a modern cloud-hosted ecommerce platform. I paid for medical school with an ecommerce business I founded in my dorm room over twenty years ago, and eventually raised over $100 million in venture capital running Acumen Brands. Email me -- john at enginecommerce dot com.