In The Spotlight; A Badass Female Entrepreneur

Rihanna eCommerce

On International Women’s Day we wanted to highlight a woman who is killing the eCommerce game, and that is Rihanna.

In the world of Fast-Fashion, Rihanna has been making moves the past 18 months with the launch of Fenty Beauty, a cosmetics company created for women of all shades, personalities, attitudes, cultures, and races. Her impressive growth can be attributed to her influence, as well as a very savvy marketing and website approach leveraging content and commerce to grow sales.

Coming off the success of this brand, Rihanna has announced a partnership with Techstyle Fashion Group to build a new line of lingerie. With the way Rihanna handled her last company, we are all in for a treat when this drops.

Written by
John Max is the Marketing Manager at Engine. John has worked across multiple million dollar brands as well as white labeling with Agencies in the US, as well as Australia and New Zealand. With a background in marketing and a passion for eCommerce, John is responsible with sharing Engine with the world.