On International Women’s Day we wanted to highlight a woman who is killing the eCommerce game, and that is Rihanna.
In the world of Fast-Fashion, Rihanna has been making moves the past 18 months with the launch of Fenty Beauty, a cosmetics company created for women of all shades, personalities, attitudes, cultures, and races. Her impressive growth can be attributed to her influence, as well as a very savvy marketing and website approach leveraging content and commerce to grow sales.
Coming off the success of this brand, Rihanna has announced a partnership with Techstyle Fashion Group to build a new line of lingerie. With the way Rihanna handled her last company, we are all in for a treat when this drops.