I have a procrastination problem. Putting things off until the last minute became a habit of mine in middle school, and it haunts me to this day. It’s just so much easier and instantly gratifying to punt work from today to tomorrow and let my future-self worry about it.
Of course, we all know that it doesn’t work that way. Whether actively or passively, I’m worried about whatever I’m putting off, so I end up dreading it more and more until the last minute. Then I bang out something at lightning speed and just meet the deadline. The result is something that isn’t my best work, but it’s enough to get by for now. That strategy is not sustainable, and when someone else is busting his or her butt by being prepared ahead of time, their work looks way better compared to mine. It’s time to break the cycle. It’s time to stop procrastinating. Mobile e-commerce is here, and you can’t put it off any longer.
“By 2021, mobile ecommerce sales are expected to account for 54% of total ecommerce sales.” I don’t know if you’ve noticed, but we’re almost done with 2018. That 2021 date is rapidly approaching, and what you do in the next two years can make or break your business. That seems scary, but you have time, so make the time count.
To begin with, let’s examine the numbers:
- 76% of consumers shop on mobile devices because “it saves them time.”
- Only 12% of consumers find shopping on the mobile web convenient.
- Consumers are 4X as likely to state that desktop is more “convenient” than mobile web.
That should be all you need to incentivize yourself to get ahead of the mobile revolution. Mobile is currently not as convenient as a desktop. You need to make it convenient. Desktop computers seem to be joining landline phones in the land of extinct technological dinosaurs — members of a bygone era of dial-up and America Online. As more people migrate to phones, you need to be there waiting for converts. Make sure your site is optimized for mobile because many sites aren’t. It’s incredibly easy to build a beautiful site on mobile. Most services offer mobile previews now, including WordPress and Shopify. You have no excuse to ignore that mobile function.
BigCommerce.com suggests that the biggest trends in mobile e-commerce will be:
- Mobile money transfers
- Electronic tickets and boarding passes
- Digital content purchases and delivery
- Mobile banking
- Contactless payments and in-app payments
- Location-based services
- Mobile marketing, coupons, and loyalty cards
Those are easy, manageable steps that you can accomplish before 2021. With some hustle, you could probably accomplish them before 2019, or at least by the end of the first quarter of 2019.
Let’s break these trends down with examples that I use right now as a 22-year-old:
Money transfers: Venmo, SquareCash, and Paypal make splitting the check easily. Electronic tickets and boarding passes: I have never rushed to the airport to print off a boarding pass. Digital content purchases: with FireTV and AppleTV, I can rent any movie I want without having to pay $20 for popcorn. Banking: I literally can’t remember the last time I walked into a physical bank, and have never owned a checkbook. Contactless payments: with features like Apple Pay, I can tap my phone and pay for something without needing to carry a credit card. Location services: my phone tells me where my car is parked, what the weather will be when I arrive, and where the nearest Taco Bell is. Mobile marketing: app exclusive coupons determine many of my purchases because I’m still a cheap college kid.
I use almost all of these features at least once a day, and these features aren’t even that innovative. You don’t have to reinvent the wheel here — just make your site accessible on a phone.
Procrastination happens because the work seems like it will be hard, or tedious, or time-consuming. I’m here to tell you that it’s not. By optimizing your site for mobile, you’ll be light years ahead of your competition. Don’t make that tomorrow’s problem. Do it today, kick back when you’re done, and watch the mad dash of your competition while they play catch up.