Mobile eCommerce Optimization; Check Yourself Before You Wreck Yourself

Mobile vs Non-Mobile Checkout

Let me hit you with a few statistics;

  • Mobile devices made up 19% of all US retail eCommerce sales in 2017. This is estimated to reach 27% by the end of 2018. That’s 1 out of every 4 Americans for us math nerds.
  • People who shop using mobile tend to spend TWICE as much via digital channels than those not buying on mobile devices.
  • 32% of shoppers changed their minds about purchasing in-store once checking out the pricing online using their mobile device.
  • Mobile commerce sales are predicted to reach $130.94 Billion dollars in 2018.
  • (source:https://www.invespcro.com/blog/mobile-commerce/)

I don’t know about you but that is a pie that I want a slice of, unfortunately the eCommerce community as a whole is dreadfully unprepared for this consumer market. This can be seen through our collective inability to create a seamless mobile checkout experience.

“Over a quarter of US online shoppers in 2017 admitted to abandoning an online order because of an overly involved checkout process, highlighting just one of the many reasons why brands should consider committing to mobile fully, or not at all” – L2Insights

This is a classic example of a large market failing to understand and build to the customer expectation. How often do you hear “it’s 2018, this should be better” in regards to roads, government, or general societal norms. But those who get it right set themselves up for massive growth in the years to come.

The Takeaway

Optimizing your site for mobile checkout is a great strategy if you want to be around in 2025. Less fields, less steps, and as close to a single page checkout experience as you can get will lead to a substantial uptick in mobile conversions. Instead of just talking about it, I wanted to end this article with a fantastic email of a mobile checkout experience brought to you by our friends at Bonobos.

Enjoy.

 

Written by
John Max is the Marketing Manager at Engine. John has worked across multiple million dollar brands as well as white labeling with Agencies in the US, as well as Australia and New Zealand. With a background in marketing and a passion for eCommerce, John is responsible with sharing Engine with the world.