The most wonderful time of the e-commerce season has come and gone with Cyber Monday 2018 now in the books. As expected, many records were broken and a better understanding was gained on the behaviors and trends of online consumers. Hopefully, your e-commerce business was able to take advantage of the boom in spending that is represented with these 15 record-setting statistics:
- Thanksgiving Day saw online sales hit $3.7 billion. That’s a 28 percent increase from 2017, making Thanksgiving Day the fastest growing day in e-commerce history.
- Thanksgiving Day also became the first day of the year to see $1 billion in sales from smartphones.
- Smartphone purchases accounted for 36.7 percent of sales on Thanksgiving while driving 54.4 percent of the traffic on e-commerce sites.
- Mobile shoppers spent 8 percent more online this Thanksgiving than in 2017. It surely helped that retailers were better prepared for a mobile rush with smartphone visit times down 5.2 percent.
- Black Friday (temporarily) set a new daily record with $6.22 billion in online sales.
- Black Friday also became the first day in history to see $2 billion in mobile sales.
- Overall, 33.5 percent of e-commerce sales on Black Friday were mobile purchases. That’s an increase from 29 percent a year ago.
- As expected, Black Friday’s record was short-lived with Cyber Monday sales hitting $7.9 billion to become the largest online shopping day in history. That’s an increase of nearly 20 percent from the same day last year.
- Mobile purchases continued to show significant growth on Cyber Monday as smartphone sales hit $2.1 billion, up from $1.4 billion in 2017.
- For the first time ever on Cyber Monday, mobile represented more than half (51.4 percent) of all site visits.
- Cyber Monday slightly surpassed its projection of $7.8 billion in sales thanks to a late-night surge. From 9 p.m. CT to 12 a.m. CT, online sales reached $1.7 billion. That window alone easily surpassed the average sales in a day over the full year.
- The two days between Black Friday and Cyber Monday was the largest online sales weekend in history with $6.4 billion in sales.
- Toys and new electronics topped the list of most-purchased items on Cyber Monday. These were the top sellers: Nintendo Switch, Red Dead Redemption 2, LG TVs, Dell laptops, Amazon Echo devices, Little Live Pets, and FurReal Pets.
- If Black Friday/Cyber Monday felt more like a month-long extravaganza as opposed to a few days, that’s because many online retailers got started early with deals. That strategy apparently paid off for most with online sales hitting $58.5 billion from Nov. 1 through Nov. 26. That’s a 20 percent increase from 2017.
- Every day between Nov. 1 and Nov. 26 generated at least $1 billion in online sales.
(Note: All statistics are according to Adobe Analytics, which tracks transactions for 80 of the top 100 online retailers in the United States.)