E-Commerce Businesses: Will Shipping Make Or Break You in 2018?

E-commerce

This may cause a bit of controversy, but I’m going to make a bold statement here.

    “E-commerce companies with poor shipping times will die a slow, painful death in 2018”

There! I said it, the arbitrage of drop shipping products is going away, and being replaced by actual businesses. Although I am biased in this position, it isn’t just my opinion. It is backed by data. So let’s take a look.

According to L2 Insights, an overwhelming majority of fashion brands are beefing up their shipping. The reason for this is simple, shipping is the make or break between a one night stand with a customer, or a relationship. The consumer has spoken, and shipping is a priority for a continued relationship.

It’s also practical. If you’re a store owner, you most likely know this to be a reality. The majority of CS time is spent on fulfillment with people wondering where their package is or frustrated because there was a breakdown in communication.

The Takeaway

E-commerce brands need to be focusing on becoming vertically integrated because of the vulnerability of not controlling your lead and shipping times is becoming a killer. With 67% of US brands offering next day or two-day shipping, if you’re not competing in this area you are exposing a weakness that other brands can leverage to beat you.

Written by
John Max is the Marketing Manager at Engine. John has worked across multiple million dollar brands as well as white labeling with Agencies in the US, as well as Australia and New Zealand. With a background in marketing and a passion for eCommerce, John is responsible with sharing Engine with the world.