Influencer Marketing: The Marriage of Patrick Mahomes and Hunt’s Ketchup
Kansas City Chiefs star quarterback Patrick Mahomes and Hunt’s Ketchup have formed an influencer marketing partnership. You can check out Mahomes’ social media introduction to the Hunt’s team here: Who else would you rather have passing you the ketchup?… Read MoreRead More
Ed Hardy: What Happened to the Popular 2000s Clothing Brand?
Imagine it’s 2008 and a clothing brand is being promoted by Madonna, Britney Spears, Mariah Carey, Shakira, Kristin Cavallari, and Kim Kardashian. That’s a who’s who of female pop culture stars at the time. With that little bit of information, most people would say the present and future of this brand should… Read MoreRead More