ecommerce

Record Sales: Recapping the Madness from Black Friday, Cyber Monday

The most wonderful time of the e-commerce season has come and gone with Cyber Monday 2018 now in the books. As expected, many records were broken and a better understanding was gained on the behaviors...[Read More]

Product Page SEO: How to Hit a Home Run for Your Brand

When Jeff Luhnow became general manager of the Houston Astros in 2011, the organization was among the worst in Major League Baseball at utilizing advanced analytics. The Astros had a respectable group...[Read More]

E-Commerce Marketing Tricks: Using Offline Tactics to Drive Online Sales

Our ever-changing digital world has e-commerce marketing experts constantly looking for the next online advantage they can leverage for success. It may be a new social media platform on the rise or an...[Read More]

Marketing Challenges: How to Combat Rising Advertising Costs

If you’re not preparing to evolve your marketing strategies, you’re not putting yourself in a position for success. This is becoming truer than ever as we begin moving closer and closer to...[Read More]

E-Commerce Strategy: Why Building for Audience Before Product is Worth Considering

Field of Dreams tells us, “if you build it, they will come.” Those words carry weight beyond the voices speaking to Ray Kinsella in an Iowa cornfield. It’s also the traditional way o...[Read More]

Think Subscription: Thriving Beauty Industry Presents Great E-Commerce Opportunity

The beauty industry springboarded into a $465 billion market in 2017 and is projected to reach $750 billion by 2024. There were more than 100 mergers and acquisitions completed in beauty last year, a ...[Read More]

Standing Out: Using Your Brand as a Service to Slay Giants

If you’re willing to sell online, you’ve probably got a product you’re proud to sell. You’ve probably built a great brand around that great product and can market that brand we...[Read More]

How Elite Customer Service Can Help Your E-Commerce Business Thrive

E-commerce customer service can be easy to overlook. After all, e-commerce is inherently a form of business that presents a bit of detachment from the consumer compared to traditional retail. Still, w...[Read More]

The Pros and Cons of Private Labeling in E-Commerce

Whether we’re aware of it or not, we’ve surely all purchased private label products. Private labels have been commonplace in our supermarkets for years,  blending in with well-known brands...[Read More]

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